Tono de Marca

Inspirational, Humble, and Welcoming

Valores de Marca

• •Faith
• •Hospitality
• •Simplicity
• •Legacy
• •Empowerment

Mejores Prácticas

• •Always use clear, direct, and unpretentious language, avoiding theological jargon or academic terminology, to maintain the approachable "C+" identity.
• •Frame messaging around concepts of welcoming, feeling at home, and community, using inclusive words like "we," "us," and "together" to foster belonging.
• •Weave the legacy and personal anecdotes of Phil and Kay Robertson into the copy to build authenticity and emotional connection.
• •Focus on transformation by crafting action-oriented copy that highlights outcomes like finding purpose or changing lives, rather than just describing products.
• •Ensure calls to action are gentle yet clear, inviting users to "join," "learn more," "start the journey," or "come home," consistent with the brand's welcoming and non-aggressive tone.

Percepción Social

The perception of C Plus Ministries is intrinsically linked to the public image of the Robertson family. Among supporters, it is seen as authentic, sincere, and a genuine extension of Phil Robertson's public persona. For the general public, the brand carries the same associations as the Robertson family, lacking a distinct independent identity and having low general awareness outside its niche community due to a small online footprint.

Ejemplos de Copy

• •Faith doesn't have to be complicated. Find simple truths for a better life. Welcome home.
• •Your gift helps us share a simple message of hope and hospitality with a world that needs it. Join the C+ movement and help us empower communities, one heart at a time.
• •You don't need to be a scholar to understand God's love. The C+ Gospel series breaks down the most important story ever told in a way that makes sense. Start your journey today.
• •Feeling lost? Let's find the way together.
• •For years, we've opened our home to share the gospel. Now, C Plus Ministries continues that legacy of hospitality. It’s not about being perfect; it’s about embracing the truth. Learn more at cplusministries.org.