Tono de Marca

Helpful and Customer-Oriented, Personal and Passionate, Professional and Quality-Focused, Accommodating and Versatile

Valores de Marca

• •Customer Satisfaction
• •Quality
• •Personalization and Individuality
• •Responsiveness and Efficiency
• •Uniqueness

Mejores Prácticas

• •Prioritize 'You' and Your Customer's Goals: Always frame copy around how the course/product benefits the customer and helps them achieve their vision for personalization, uniqueness, or skill development.
• •Maintain a Helpful, Approachable Voice: Use clear, encouraging language. Offer support and guidance, mirroring the brand's stated commitment to customer service and assistance. Avoid overly technical jargon unless explaining specific techniques within a course.
• •Emphasize Quality and Uniqueness: Consistently reinforce the idea that the skills learned or products used will result in high-quality, one-of-a-kind items that make an impression.
• •Incorporate the Founder's Passion (where appropriate): Subtly weave in the enthusiasm and personal commitment Cat K. expresses, making the brand feel more human and invested in the customer's success.
• •Be Clear and Direct, Especially with Instructions or CTAs: While friendly, ensure that calls to action, course descriptions, and instructions are unambiguous and easy to understand, reflecting the brand's desire for an 'effortless shopping experience.'

Percepción Social

Positive Customer Experiences: Customers who have left reviews directly on the site or on Etsy seem very satisfied with the products, speed of service, and customer care. They are perceived as reliable, fast, and producers of high-quality custom items.

Ejemplos de Copy

• •Headline: Unlock Your Inner Designer: Learn to Create Stunning Custom Decor with Cat's Kollection Courses! Body: Ever dreamt of making those perfect, personalized pieces for your home or events? Our easy-to-follow online courses, led by the experts at Cat's Kollection, guide you step-by-step. Let's make something beautiful together!
• •Headline: From Hobby to Wow: Master DIY Event Decor! Body: Cat K. and the team are sharing their secrets! Join our courses to learn professional techniques for creating unforgettable event decor. We believe everyone has a creative spark – let us help yours shine.
• •Headline: Your Vision, Your Hands: Quality Crafting Courses by Cat's Kollection. Body: At Cat's Kollection, quality and individuality are everything. Now, we're empowering you to create with that same passion. Our courses provide the skills and confidence to bring your unique decor ideas to life.
• •Headline: Don't Just Pin It, Make It! Fun & Engaging DIY Decor Courses. Body: Inspired by all the amazing custom decor out there? Stop dreaming and start creating! Our courses are designed to be fun, engaging, and packed with practical tips from our years of experience. Your special occasions deserve that personal touch.
• •Headline: Your Go-To for Custom Creations & Now, Custom Skills! Body: You trust Cat's Kollection for beautiful, personalized decor. Now, learn to craft it yourself! Our new courses offer the same dedication to quality and customer success you’ve come to expect. Let’s create something memorable.