Tono de Marca

Direct and Transactional

Valores de Marca

• •Transparency
• •Value
• •Simplicity
• •Customer Satisfaction

Mejores Prácticas

• •Lead with the Pricing Model: Almost all marketing copy should reference the "cost, plus 10%" model to reinforce the primary value proposition.
• •Use Clear and Simple Language: Avoid jargon, elaborate descriptions, or overly emotional words. The copy should be as clean and direct as the business model itself, sticking to facts and functional benefits.
• •Emphasize Honesty and Transparency: Use words like "honest," "transparent," "no hidden fees," and "fair pricing." Frame the brand as a trustworthy alternative to traditional retail.
• •Focus on the "Why": Briefly explain why the model benefits the customer, connecting the lack of large marketing budgets or fancy showrooms to savings passed directly to them.
• •Maintain a Confident, Matter-of-Fact Tone: The copy should be confident in its proposition, stating facts plainly and trusting that the value is self-evident to the customer.

Percepción Social

Perceived as intriguing but cautious due to a lack of reviews and social proof; a 'what you see is what you get' entity focused on commercial exchange, appealing to pragmatic shoppers who prioritize price and efficiency.

Ejemplos de Copy

• •Why pay retail? We sell at cost, plus a flat 10%. No hidden markups. Ever.
• •Our price is simple: what it costs us, plus 10%. This [Product Name] is delivered with total price transparency.
• •The retail game is rigged. We're changing it. Welcome to honest pricing at Costplus10%.
• •See What It *Actually* Costs. New Arrivals This Week.
• •We started Costplus10% with one belief: you deserve to know what you're paying for. We show you our cost and add a simple 10% fee. That's it. It's fair, it's simple, and it's about time.