Tono de Marca

Promotional, direct, functional, simple, and persuasive, focusing on practical benefits and low price.

Valores de Marca

• •Accessibility & Affordability
• •Comfort & Well-being
• •Functionality

Mejores Prácticas

• •Lead with the Benefit: Always start with what the customer gains. Instead of "Our chair has features," write "Relax your back and improve focus with..." The core of the COSMYTECH brand is the solution it provides: comfort.
• •Keep it Simple and Direct: Avoid jargon or overly technical language. The brand's strength is its simplicity. Use clear, concise sentences that get straight to the point. Example: "Fast Shipping. Easy Setup. Immediate Comfort."
• •Emphasize Value: The "lowest price" is a key brand value. This should be woven into the copy wherever appropriate, such as "Luxury-level comfort at an unbeatable price" or "The most affordable upgrade for your home office."
• •Use Action-Oriented Language: Encourage immediate action. Use strong verbs and clear calls-to-action (CTAs) like "Order Now," "Discover Comfort," "Claim Your Discount," and "Transform Your Workday."
• •Maintain a Consistent Voice Across All Platforms: Whether writing a Facebook post, a product description, or a customer service email, the tone should remain the same: helpful, direct, and focused on providing a functional, affordable solution to discomfort. This builds trust and brand recognition.

Percepción Social

Limited public perception and online visibility; perceived as a transactional e-commerce store rather than a lifestyle brand. Existing customers show interest, but lack of independent reviews and the use of an internal review system may cause skepticism.

Ejemplos de Copy

• •Long day at the office? Your back deserves a break. The COSMYTECH massage chair is designed for your comfort. With 2 massage points and a reclining backrest, work becomes a pleasure. Order today and get 50% off! Your personal oasis awaits.
• •The Ultimate Relaxation You Can Afford. Experience total comfort without breaking the bank. Your body will thank you.
• •This isn't just a chair. It's your personal masseuse, your comfort zone, and your productivity booster—all in one. Tap to discover the COSMYTECH experience.
• •Tired of Your Old Office Chair? Upgrade to a Massage.
• •Work Hard, Relax Harder. The COSMYTECH massage chair delivers comfort directly to your door. Fast shipping within 48-72 hours.