Tono de Marca

sincere, natural, and educational

Valores de Marca

• •Natural Ingredients
• •Purity and Gentleness
• •Effectiveness
• •Transparency

Mejores Prácticas

• •Always Emphasize "Natural" and "Gentle": These words are at the core of the brand's identity. Every piece of copy should reinforce the idea that the products are derived from nature and are safe for all skin types.
• •Educate, Don't Just Sell: Use copy to inform the audience about the benefits of goat's milk and other natural ingredients. This builds trust and positions the brand as an expert in its niche.
• •Maintain a Calm and Soothing Tone: The language should be consistently serene and reassuring. Avoid aggressive sales tactics or overly bold claims that could conflict with the brand's gentle image.
• •Use "You" and "Your" to Connect: Address the customer directly to create a personal and caring connection. Phrases like "your natural beauty ally" make the brand feel like a trusted friend.
• •Ensure Visuals and Text are Aligned: The clean, minimalist aesthetic should be matched by clear, simple, and elegant copy. The visual and textual elements must work together to tell a cohesive story of purity and nature.

Percepción Social

A niche, artisanal brand that offers a natural alternative to mass-market cosmetics, perceived as gentle and effective, particularly for sensitive skin.

Ejemplos de Copy

• •Discover the gentle power of nature. Our Goat's Milk Serum provides deep hydration for a naturally radiant glow. Your skin's new best friend is here. #GoatMilkSkincare #NaturalBeauty #CosmeticLeal
• •The Purity of Nature in Every Drop. Experience the soothing and hydrating benefits of our goat's milk-infused skincare.
• •Tired of harsh chemicals? Rediscover your skin's natural balance with CosmeticLeal. Our goat's milk soap, cream, and serum are formulated to nourish and protect even the most sensitive skin. Shop the collection now for 15% off your first order.
• •So light, so pure, so good for your skin! ✨ #SkincareASMR #GoatMilk #NaturalSkincare
• •Gently cleanse and nourish your skin with our signature Savon-Masque Leal. Made with pure goat's milk, this soap works to remove impurities while preserving your skin's natural moisture barrier, leaving it soft, supple, and radiant.