Tono de Marca

Innovative, educational, bold, approachable, and humorous

Valores de Marca

• •Sustainability
• •Innovation
• •Natural Quality
• •Health & Nutrition

Mejores Prácticas

• •Lead with Sustainability, Follow with Nutrition: Always connect the innovative ingredient (insects) to its primary benefit: sustainability. Immediately follow up with the personal benefits for the consumer (high protein, natural ingredients, great taste) to make it relatable.
• •Be Confident, Not Conceited: Present insect protein as a smart, forward-thinking choice. The tone should be educational and confident, avoiding language that could seem preachy or overly scientific.
• •Use Humor to Address Hesitation: Acknowledge the "ick" factor for new customers in a playful way, especially on more informal platforms like TikTok. Using phrases like "Don't be shy" or showing authentic, positive first-time reactions can build trust and lower barriers.
• •Keep it Simple and Natural: The copy should mirror the products. Use clear, straightforward language. Emphasize "all-natural," "no artificial additives," and "simple ingredients" to build trust and appeal to health-conscious consumers.
• •Segment Your Tone by Platform: Maintain the core values across all channels but adapt the tone. Keep it professional and informative on the website and Facebook, visually appealing and aspirational on Instagram, and fun and trend-driven on TikTok. This ensures the message resonates with the specific audience of each platform.

Percepción Social

Generally positive, driven by novelty and curiosity, with existing customers praising taste and nutrition. The brand is seen as forward-thinking and environmentally conscious, effectively normalizing insect protein through engaging content, though price can be a barrier for frequent consumption.

Ejemplos de Copy

• •Fuel your recovery the smart way. Our Peanut Butter Protein Bar isn't just delicious—it's packed with 50% protein and 9 essential amino acids to rebuild your muscles. All-natural, no added sugar, and better for the planet. Take your workout seriously. Take your food seriously.
• •Headline: The Future of Protein is Here. Body: Tired of snacks full of empty promises? CORIAL FOODS offers a smarter solution. Our protein snacks and crackers are made with sustainable insect protein, delivering superior nutrition with a minimal environmental footprint. Choose from delicious flavors like Tomato & Basil or Cayenne Pepper. Click to shop and get 15% off your first order!
• •On-screen text: "Wait... this is actually GOOD?!" Caption: "Don't knock it 'til you try it! 😉 Our protein cricket snacks are crunchy, savory, and seriously tasty. Who's brave enough to make the switch? #BugAppetit #HealthySnack #SustainableFood #TasteTest"
• •Snack Without Compromise. 100% Natural Ingredients. Sustainable Protein. Serious Nutrition.
• •Subject: Ready to Shake Up Your Snack Game? Body: Hi [Name], at CORIAL FOODS, we believe what's good for you should also be good for the Earth. That’s why we created a revolutionary line of high-protein snacks using one of the most sustainable protein sources available. Explore our all-natural protein bars, crackers, and snacks—and discover just how delicious the future can taste.