Tono de Marca

The predominant tone of Corahandmadebynadia is personal, passionate, and creative. It is friendly and approachable, inviting customers into the creator's world. The language used is simple and heartfelt, often blending English and Spanish, which reflects the founder's heritage and connects with a broader audience. The overall feeling is one of authenticity and warmth.

Valores de Marca

• •Artisanal Quality
• •Creativity and Art
• •Passion and Personal Story
• •Connection to Nature
• •Community

Mejores Prácticas

• •Always Lead with the "Why": Start with the passion and the story. Whether in a social post or a product description, weave in the narrative of handmade quality and the inspiration behind the designs. This reinforces the personal connection that defines the brand.
• •Use "I" and "My": Write from Nadia's perspective. Using first-person pronouns creates a direct line of communication from the creator to the customer, enhancing the brand's personal and authentic tone.
• •Incorporate Behind-the-Scenes Content: Consistently show the process. This not only provides engaging content but also continually educates the customer on the value of "handmade" and the skill involved.
• •Embrace Bilingual Snippets: Continue to naturally incorporate Spanish phrases where appropriate (e.g., "hecho a mano," "gracias"). This is an authentic reflection of the founder's identity and a powerful differentiator.
• •Focus on the Details: In your copy, highlight the small things that make the products unique—the lightweight feel of the clay, the specific inspirations, the fact that no two pairs are exactly alike. This speaks to the artisanal value of the brand.

Percepción Social

The public perceives Corahandmadebynadia as a genuine and artistic small business. The transparency of the creation process shared on social media builds trust and appreciation for the work involved. Customers are likely drawn to the brand not only for the unique products but also for the opportunity to support a Latina-owned business and an individual artist. The brand is seen as both a local gem in Tyler, TX, and an accessible online creator.

Ejemplos de Copy

• •Bloom where you are planted. 🌸 Our new 'In the Garden' collection is here! Each pair is slow-made with love and inspired by the quiet beauty of nature. Which one is calling to you? Tap to shop and bring a piece of the garden home. #HandmadeJewelry #ClayEarrings #ShopSmall #LatinaOwned #CoraHandmade
• •Art for Your Ears. Handmade in Texas. More than just an accessory, it's a story. At Corahandmadebynadia, every pair of earrings is crafted by hand with passion and precision. Discover unique, lightweight clay earrings that tell a story of creativity and color. ✨ Free shipping on orders over $50. #WearableArt #SupportHandmade #PolymerClay
• •Product Name: "Midnight Sky" Dangles. Description: Get lost in the deep blues and shimmering gold of our 'Midnight Sky' dangles. Inspired by clear, starry nights, these lightweight clay earrings are designed, mixed, sculpted, and assembled by hand in our little studio. They are the perfect statement piece to remind you of the magic that surrounds us. Because they are handmade, each pair holds its own unique touch.
• •On-screen text: "Packing up this special order! ✨ So grateful for every single one of you!" Caption: "From my hands to your home. ❤️ Thank you for supporting my dream! #SmallBusiness #PackingOrders #HandmadeWithLove #ClayJewelry #Gracias"
• •A Little Bit of Sunshine (and a Shop Update!) From My Studio to You ☀️