Tono de Marca

The brand's tone is intellectual, artistic, and innovative, communicating sophistication and thoughtful design. It is confident and descriptive, highlighting the unique intersection of science and art, with a playful and optimistic undertone.

Valores de Marca

• •Innovation and Technology
• •Intersection of Art and Science
• •Conscious and Ethical Production
• •Quality Craftsmanship
• •Timeless and Contemporary Aesthetics

Mejores Prácticas

• •Emphasize the Founder's Story: Consistently reference Ariadne Kapelioti's unique background in physics and design to reinforce the brand's intellectual and artistic foundation.
• •Use a "Science-Meets-Art" Lexicon: Incorporate words like "sculptural," "geometric," "form," "mathematics," and "innovation" in product descriptions and marketing materials to maintain a consistent intellectual tone.
• •Highlight the Innovative Process: Regularly mention the use of 3D printing and zero-waste manufacturing to underscore the brand's commitment to technology and sustainability.
• •Showcase the "Why" Behind the Design: In social media posts and product descriptions, go beyond aesthetics to explain the inspiration or concept behind a particular piece or collection, engaging the customer on a deeper level.
• •Maintain a Visually Cohesive and Artistic Feed: Ensure that all visual content, especially on platforms like Instagram, reflects the brand's modernist and sculptural aesthetic. Use high-quality imagery that presents the jewelry as pieces of art.

Percepción Social

Contemporary Jewellery ARIADNE KAPELIOTI is perceived as a high-concept, design-led brand appealing to a niche audience valuing originality, intellectual design, and wearable art. It is seen as a pioneer in 3D printing for jewelry in Greece, associated with creativity, individuality, and sophisticated style.

Ejemplos de Copy

• •Headline: The Intersection of Physics and Poise. Body: Introducing the PHAOS collection. Each piece is a dialogue between mathematical form and modern artistry, 3D printed with zero-waste precision and hand-finished for a flawless touch. Wearable sculpture for the thinking individual.
• •Headline: Redefine Elegance. Geometrically. Body: Forget what you know about fine jewelry. Our collection, born from a passion for science and design, offers a new language of adornment. Bold, lightweight, and consciously crafted. Make a statement that is both intelligent and beautiful.
• •Headline: The Art of Possible. Body: Ariadne Kapelioti brings you jewelry from the future, today. As the first 3D-printed jewelry brand in Greece, we are crafting a new tradition of innovation. Discover pieces that are as unique as your own story.
• •Headline: Consciously Crafted. Artistically Inspired. Body: Beauty with integrity. Our jewelry is created using a zero-waste 3D printing process and vegan materials, because we believe in a beautiful future. Adorn yourself with pieces that align with your values.
• •Headline: More Than Jewelry. It's a Concept. Body: Each of our creations is an exploration of form and a celebration of innovation. From our studio in Thessaloniki to your collection, experience the convergence of technology and timeless design. Be part of the new wave of contemporary jewelry.