Tono de Marca

Trustworthy, Professional, Accessible, Customer-centric, Modern, Close/Approachable

Valores de Marca

• •Trust and Transparency
• •Excellence
• •Customer Focus/Satisfaction
• •Security and Protection
• •Integrity
• •Responsibility
• •Agility & Simplicity
• •Innovation
• •Cooperation and Teamwork
• •Proactivity and Flexibility

Mejores Prácticas

• •Prioritize Clarity and Simplicity: Financial and insurance terms can be complex. Always aim to explain products and processes in a way that is easy for the average customer to understand. Avoid jargon where possible or explain it clearly. This aligns with their stated principle of "Simple."
• •Emphasize Trust and Reliability: Consistently reinforce Consorcio's stability, long history, and commitment to its customers. Use language that conveys security and peace of mind.
• •Maintain a Helpful and Approachable Stance: Even when discussing serious topics like insurance, ensure the tone is supportive and customer-focused. Use welcoming language and show empathy for customer needs and concerns, reflecting the "Cercana" (Close/Approachable) principle.
• •Be Solution-Oriented: Frame product descriptions and communications around how Consorcio Tienda helps solve customer problems or meet their needs (e.g., "protect your trip," "simplify your mandatory insurance").
• •Ensure Consistency Across Platforms: While the style might adapt slightly (e.g., more visual on Instagram, more corporate on LinkedIn), the core tone (trustworthy, helpful, accessible, professional) should remain consistent across the website, social media, email communications, and advertisements. Regularly review content across all channels to ensure alignment.

Percepción Social

Positive Reputation, Customer Service, Digital Experience, Reliability, Areas for Improvement

Ejemplos de Copy

• •Adventure calls! ✈️ Worry less and explore more with Consorcio Tienda's travel insurance. Get your coverage 100% online in minutes and enjoy your trip with complete peace of mind. Your tranquility, our priority. #TravelSecure #ConsorcioTeCuida #PeaceOfMind
• •Drive protected, Chile! 🚗💨 Fulfill your SOAP requirement easily and quickly with Consorcio Tienda. Quote and buy your mandatory insurance online from the comfort of your home. We're here to make your life simpler and safer. #SOAPOnline #ConsorcioTienda #DriveSafe
• •Your Two-Wheeled Companion, Secured. 🚲 Whether you ride for sport or commute, protect your bike against theft or damage with Consorcio Tienda. Simple online process, reliable coverage. Pedal on with confidence! [Link to Quote]
• •For over 100 years, Grupo Consorcio has been committed to the financial well-being of Chileans. At Consorcio Tienda, we extend this legacy by offering accessible and reliable insurance and financial solutions online. Simplifying your decisions, securing your future. Learn more about our commitment to you. #FinancialSecurity #ConsorcioChile #DigitalSolutions
• •Got questions about your insurance? Our team at Consorcio is ready to help! We believe in clear, simple answers and agile solutions. Protecting what matters most to you starts with trust. Contact us today! #CustomerSupport #ConsorcioResponde #InsuranceHelp