Tono de Marca

Creative, Collaborative, and Empowering

Valores de Marca

• •Creativity and Personalization
• •Collaboration
• •Sustainability
• •Accessibility

Mejores Prácticas

• •Emphasize "We" and "Together": Always use collaborative language to reinforce the brand's partnership value. Frame the service as a joint effort between Confleurtti and the client.
• •Lead with Empowerment: Start copy with phrases that empower the reader, such as "Your vision..." or "Create your own..." This aligns with the core of the Assisted DIY service.
• •Maintain a Positive and Encouraging Tone: Use exclamation points judiciously and incorporate positive, encouraging words like "fun," "beautiful," and "dream" to reflect the joyful nature of the brand.
• •Highlight the "How-To" Aspect: Clearly and simply explain the benefits of the service, focusing on how it solves problems for the customer (e.g., "A great way to DIY without all the stress").
• •Incorporate Sustainability Messaging: Where appropriate, mention the eco-friendly aspects of the brand, such as the use of dried flowers and the post-event cleanup service, to appeal to conscious consumers.

Percepción Social

The public perception of Confleurtti, particularly within the wedding community, is highly positive. It is seen as an innovative and valuable resource for couples who want a hands-on role in their wedding preparations without the stress of going it completely alone. Reviews frequently use words like "amazing," "great to work with," and "perfect fit" to describe the service. The brand is perceived as a solution-oriented business that successfully fills a niche between full DIY and traditional floristry. While most reviews are glowing, a single negative review on DoorDash mentioned a chemical smell from the flowers, indicating a potential quality control issue in one instance. Overall, however, the brand is regarded as trustworthy, professional, and a great way to achieve a high-end look on a budget.

Ejemplos de Copy

• •Your vision, your hands, our help. Dream of creating your own wedding flowers but don't know where to start? Our Assisted DIY sessions are designed for you. We bring the blooms and the know-how; you bring your creativity. Let's make something beautiful together.
• •The party doesn't have to end when the lights come on. Our eco-cleanup service ensures that the beautiful florals from your event are given a second life. We partner with local charities and artisans to reuse and recycle, leaving you with nothing but happy memories. A beautiful event can also be a sustainable one.
• •Unleash your inner florist! Grab your friends for a birthday party, bachelorette, or just a fun afternoon out. Our floral workshops guide you through creating everything from wreaths to flower crowns. No experience necessary just a love for flowers and fun.
• •Forget the paper. Make your grand exit unforgettable with our all-natural floral confetti. Made from real dried petals, it's the perfect, eco-friendly touch for a magical moment. Order your confetti cannons or bulk petals today and let the celebration begin!
• •From a simple idea to the final 'I do,' being a part of your story is what fuels us. We're more than just a flower shop; we're your creative partners, your budget-savvy guides, and your biggest cheerleaders. This is where your floral dreams take shape.