Tono de Marca

Empowering, professional, and authentic; direct yet supportive and empathetic, conveying resilience, inspiration, and credibility through affirming, action-oriented language.

Valores de Marca

• •Empowerment and Confidence
• •Authenticity
• •Strategic Growth
• •Resilience
• •Community and Support

Mejores Prácticas

• •Lead with Empathy and Understanding: Always start from a place of acknowledging the specific challenges and experiences of Black professional women. Use phrases like "I understand the gaps that exist" or "Black women face challenges unlike any other." This builds immediate trust and rapport.
• •Use Empowering, Action-Oriented Language: Frame everything in terms of strength, growth, and forward momentum. Use strong verbs like "command," "transform," "build," and "unlock." The goal is to inspire action, not just sympathy.
• •Anchor in Authenticity: Regularly weave in elements of Lisa Medley's personal story and the core brand value of authenticity. Encourage clients to "be themselves" and "show up authentically," as this is presented as a source of power.
• •Maintain a Professional, Strategic Framework: While empathetic, the tone must remain professional and results-driven. Reference the structured approach of the E.D.G.E. formula or the ADVANCE program to reinforce the brand's credibility and the tangible outcomes of the coaching.
• •End with an Affirmation or a Call to Courage: Conclude copy with statements that reinforce the client's worth and potential, such as "YOU BELONG," or a direct call to take a courageous next step. This aligns with the brand's mission to build not just skills, but deep-seated confidence.

Percepción Social

Perceived as transformational and life-changing, with clients highlighting Lisa Medley's professional competence and genuine care in fostering growth. The brand is seen as a vital resource and Lisa as a dynamic, inspiring expert who understands and addresses the unique challenges faced by Black women in corporate environments.

Ejemplos de Copy

• •Don't just claim your seat at the table. Command the room. You've navigated the challenges and shattered expectations to get where you are. But leadership isn't just about title; it's about influence. My E.D.G.E. coaching process is designed specifically for Black women leaders like you to transform presence into power. Let's move beyond belonging and start leading with unshakable confidence. #ExecutiveCoaching #BlackWomenInLeadership #Confidentblackwoman
• •(Video shows clips of powerful Black women in corporate settings) On-screen text: They call it a challenge. You call it Tuesday. Caption: Resilience is in our DNA. Confidence is our strategy. As a Black woman in leadership, you face a unique set of obstacles. But you also possess a unique strength. My executive coaching helps you harness that strength, build your strategic network, and lead with the authenticity you were born with. Ready to build your legacy? Click the link in my bio. #LeadershipDevelopment #WomenInPower #LisaMedleyCoaching
• •Your Network Is Your Net Worth. Let's Build It Together. Imagine a space where your ambition is understood, your challenges are shared, and your growth is the collective goal. Our ADVANCE Group Coaching program connects you with a powerful network of fellow Black women visionaries. Together, we'll build bold confidence, gain clarity on our paths, and learn to "shift the room" with our presence. Limited spots available. Secure yours. #CommunityOverCompetition #BlackProfessionals #CareerGrowth
• •From Overlooked to Unforgettable. Executive coaching that understands your experience and unleashes your power. It's time to cultivate your executive presence and lead with undeniable confidence. Button: Schedule Your Consultation
• •Subject: Are you leading, or just managing? Body: Hi [Name], In my 16+ years in corporate America, I saw too many brilliant Black women managing workloads when they should have been leading movements. The difference? A strategic approach to growth, a powerful support network, and radical confidence in their own voice. My journey from a $13/hour job to a senior executive role taught me how to build these pillars. This week on the blog, I'm sharing one key element of developing an executive presence that inspires action. Read it here.