Tono de Marca

Appreciative & Passionate, Friendly & Approachable, Aspirational & Stylish, Helpful & Service-Oriented

Valores de Marca

• •Celebration of Mexican Design & Craftsmanship
• •Curated Selection & Quality
• •Accessibility & Customer Reach
• •Style & Modernity
• •Supporting Emerging Brands

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's personality traits (e.g., passionate, stylish, friendly, authentic), preferred vocabulary (and words to avoid), and sentence structure. This guide should be shared with everyone creating content.
• •Focus on Storytelling: Emphasize the origin, craftsmanship, and cultural significance of the products, especially those from Mexican designers and artisans. This reinforces the "appreciative" and "authentic" aspects of the tone.
• •Use Evocative and Descriptive Language: Instead of just listing features, use words that appeal to the senses and emotions, painting a picture of the lifestyle the brand represents (e.g., "vibrant," "handcrafted," "soulful," "unique," "curated").
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetics of the website and social media. If the visuals are modern and stylish, the copy should reflect that, avoiding overly casual or outdated language.
• •Engage Authentically: When interacting on social media or responding to customer inquiries, maintain the friendly, helpful, and passionate tone. Personalize responses where possible and show genuine appreciation for customer interest and feedback.

Percepción Social

Positive Customer Feedback, Appreciation for Unique Items, Trustworthy (based on multi-platform presence), Potentially Niche but Growing

Ejemplos de Copy

• •Headline for a new home decor collection: Infuse Your Home with Soul: Discover Handpicked Mexican Design. Body: Each piece in our new collection tells a story of tradition and artistry. From vibrant textiles to handcrafted ceramics, bring the warmth and creativity of Mexico into your space. Shop now and find treasures that speak to you.
• •Instagram post for a featured artisan's product: Meet the Maker Monday! ✨ We're captivated by the intricate detail in [Artisan's Name]'s [Product Name]. Crafted with passion and generations of skill, this [product type] isn't just an object, it's a piece of heritage. Swipe to see the beauty up close and tap the link in bio to support Mexican artistry!
• •Email subject line for a seasonal promotion: Gifts That Tell a Story 🎁 Unique Finds from Conceptos Shop. Body: Looking for something truly special? Our curated collection of Mexican-designed gifts offers unique ways to show you care. From handcrafted jewelry to artisanal home accents, give a gift that’s as unique as they are. Enjoy [discount/offer] for a limited time!
• •Facebook ad targeting customers interested in unique fashion: Beyond the Ordinary: Style That Celebrates Artistry. ✨ Explore unique apparel and accessories at Conceptos Shop, where contemporary design meets Mexican heritage. Stand out with pieces you won't find anywhere else. Shipping to MX & USA.
• •Product description for a piece of jewelry: Adorn Yourself with Art. This stunning [material] necklace, handcrafted by artisans in [Region/City], is more than an accessory – it's a wearable piece of Mexican culture. Its [describe design element, e.g., delicate filigree, bold geometric shapes] makes a subtle yet striking statement. Perfect for elevating your everyday look or as a cherished gift.