Tono de Marca

Inspiring & Encouraging, Supportive & Friendly, Knowledgeable & Passionate, Community-focused, Conscious & Mindful

Valores de Marca

• •Creativity & Skill-building: Providing accessible ways for people to learn and express themselves creatively.
• •Sustainability: Promoting eco-friendly practices, responsible sourcing of materials, and mindful making.
• •Community & Connection: Fostering a supportive network of makers, artists, and learners.
• •Wellbeing: Advocating for the therapeutic and joyful benefits of crafting and hands-on activities.
• •Empowerment: Enabling individuals to create, learn, and potentially turn their passion into enterprise by supporting independent makers.
• •Quality & Craftsmanship: Valuing well-designed courses and high-quality materials.

Mejores Prácticas

• •Embrace "We" and "You": Foster a sense of community and direct connection by using inclusive language. Speak directly to the user ("You can learn...") and about the collective ("We believe in...").
• •Lead with Positivity and Encouragement: Frame learning and making as an enjoyable and accessible journey. Avoid jargon that might intimidate beginners and always offer a supportive perspective.
• •Highlight the "Why": Connect crafts to deeper values like wellbeing, sustainability, and personal expression. Don't just describe what a course or kit *is*, but *why* it matters and how it can benefit the user.
• •Spotlight the Makers: Consistently give credit and share the stories of the artists and makers behind the courses. This reinforces authenticity, community, and the value of craftsmanship.
• •Be Specific and Evocative: Use descriptive language that appeals to the senses and conveys the tactile nature of crafting (e.g., "soft, ethically sourced wool," "the satisfying rhythm of stitching"). This makes the experience more tangible and inviting.

Percepción Social

Yodomo is generally perceived as a reputable and positive platform within the crafting and creative learning community. Customers and the public see it as: A go-to resource for high-quality craft courses and kits. A champion of independent artists and makers. A brand that genuinely cares about sustainability and mindful consumption. A welcoming community for those interested in learning new skills and connecting with like-minded individuals. Trustworthy and passionate about the crafts they promote.

Ejemplos de Copy

• •Unleash your inner artisan! ✨ Our new [Course Name] online course with the incredibly talented [Maker's Name] is here. Learn to [briefly describe skill] step-by-step, from the comfort of your home. Ready to create something beautiful and uniquely yours? Tap the link in bio to join our community of makers and start your journey! #YodomoMakes #CreativeLearning #CraftSkills #[RelevantCraftHashtag] #SupportMakers
• •Make, Learn, Thrive 🌱 New skills & sustainable crafts inside!
• •Discover the Joy of Making. Learn craft skills from inspiring artists. Sustainable. Creative. You.
• •Curious about crafting but not sure where to start? Yodomo offers easy-to-follow online courses and all-in-one kits designed for beginners! Find your new favorite hobby and experience the wellbeing that comes from creating with your own hands. Explore courses -> [Link] #CraftForBeginners #Yodomo #CreativeWellbeing #LearnSomethingNew
• •Everything you need to create your own stunning [Product Name], mindfully packaged with sustainable materials. Our [Product Name] kit, designed by maker [Maker's Name], includes [mention 2-3 key high-quality materials] and access to an easy-to-follow video tutorial. Perfect for a relaxing weekend project or a heartfelt handmade gift. Let's make something wonderful together! #SustainableCraft #DIYKit #HandmadeHome #YodomoKits