Tono de Marca

Aspirational & Stylish, Approachable & Engaging, Confident & Empowering, Value-Oriented

Valores de Marca

• •Customer-centricity & Co-creation
• •Quality
• •Versatility & Effortless Style
• •Sustainability
• •Accessibility
• •Individuality & Self-Expression

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the brand's personality traits (e.g., sophisticated, approachable, confident, value-conscious), key messaging themes, preferred vocabulary (and words to avoid), and a "do's and don'ts" list for communication. This guide should be accessible to everyone creating content.
• •Prioritize "Sophisticated yet Attainable": Consistently balance aspirational language and visuals with clear communication about value and affordability. Avoid over-promising "luxury" if the price point and production realities align more with "good value fast fashion," as this manages customer expectations.
• •Emphasize Versatility and Real-Life Application: Showcase how pieces can be styled for different occasions (work, casual, events) to resonate with the target audience of busy, urban professionals. Use relatable scenarios and language.
• •Maintain an Engaging and Community-Focused Voice on Social Media: Continue to encourage UGC, interact with comments authentically, and use a slightly more informal, conversational, and inspiring tone on these platforms, while ensuring it still aligns with the overall sophisticated feel.
• •Be Transparent and Address Concerns Honestly: In customer service interactions and FAQs, address common concerns (sizing, shipping, returns, quality expectations) clearly and honestly. While the overall marketing tone is aspirational, operational communications should be straightforward and helpful to build trust, especially given existing mixed reviews.

Percepción Social

Budget-Friendly & Trendy, Hit-or-Miss Quality, Concerns about Transparency & Operations, Effective Social Media Presence, Desire for Greater Inclusivity

Ejemplos de Copy

• •Headline: Elevate Your Everyday. Discover Timeless Style, Smartly Priced. Body: At COMMENSE, we believe sophistication shouldn’t come with a sacrifice. Explore curated collections designed for the modern woman who moves effortlessly from boardroom to brunch. Quality you can feel, prices you’ll love. #CommenseStyle #WorkPlayLive
• •Headline: Inspired by the City. Designed for You. Body: From London’s buzz to Parisian chic, our pieces capture the essence of global style. COMMENSE delivers versatile, high-quality fashion that adapts to your life, your way. Look amazing, feel confident, without breaking the bank. Your next favorite outfit awaits. #MyCommense #GlobalTrend
• •Headline: The Secret to Effortless Elegance? It’s COMMENSE. Body: Tired of trends that fade? Invest in pieces that last. COMMENSE offers enduring style and uncommon quality, making sophisticated dressing simple. Build a wardrobe that works as hard as you do, for a fraction of the price. #EffortlessChic #SmartLuxury
• •Headline: Your Style. Your Rules. Our Quality. Body: COMMENSE empowers you to express your unique self with fashion that’s both beautiful and attainable. We focus on thoughtful design and premium-feel materials, so you can focus on conquering your day in style. Feel the COMMENSE difference. #BeUniquelyYou #AffordableQuality
• •Headline: Smart Fashion for a Dynamic Life. Body: Juggling a career, social life, and everything in between? Your wardrobe should keep up. COMMENSE offers chic, versatile pieces that are easy to wear and easy to love. Discover the intersection of high style and smart value. #CommenseLife #StyleThatWorks