Tono de Marca

empowering, passionate, and professional

Valores de Marca

• •Empowerment and Self-Expression
• •Quality and Efficacy
• •Passion for Beauty
• •Inclusivity and Community
• •Ethical Considerations

Mejores Prácticas

• •Lead with Empowerment: Frame all copy, from product descriptions to social media captions, around the idea of empowering the customer. Use active, inspiring language that focuses on their creativity and confidence.
• •Balance Passion with Professionalism: While maintaining a passionate and enthusiastic tone, always provide clear, accurate, and professional information about the products. This is especially crucial for the trade audience.
• •Celebrate Individuality: Consistently use language that champions self-expression and unique styles. Highlight the vast range of colors and products as a means for customers to personalize their look.
• •Tell a Story: Whether it's the story behind a collection or the brand's own journey, use narrative to create an emotional connection. The "Muted Secrets Collection" description is a great example of this.
• •Maintain a Consistent Voice Across All Channels: Ensure that the tone established on the website empowering, passionate, professional is mirrored in all social media interactions, email newsletters, and customer service communications to build a cohesive and recognizable brand identity.

Percepción Social

The general perception of Colour Me Pretty Cosmetics is that of a reliable and comprehensive supplier for nail and beauty products, particularly within Australia. Customers and professionals seem to view it as a go-to source for a wide variety of gel polish colors and professional supplies. The brand's association with reputable names like Mancine Cosmetics adds to its credibility. The clear distinction between retail and "Trade Only" products on their website is likely appreciated by professionals, reinforcing their standing as a serious supplier in the beauty industry.

Ejemplos de Copy

• •Unleash your inner artist. Our new 'Chromatic Dreams' collection is here to transform your nails into a canvas of vibrant self-expression. With 12 new shades, what story will you tell?
• •Effortless glow, bottled. Our Quandong Green Booster Serum is more than just skincare; it's a daily ritual to reveal your most radiant self. Because we believe your beauty should feel as natural as you are.
• •Precision. Performance. Perfection. Our Fluid Nail Design acrylic system offers the flawless application and lasting results your clients demand. Elevate your craft with the tools the pros trust.
• •Your beauty, your rules. From bold new looks to your signature style, we're here to celebrate every facet of you. Discover our latest arrivals and find the products that make you feel incredible.
• •It started with a simple mission: to make beauty exciting and inspiring. Today, Colour Me Pretty is a community of passionate creators and beauty lovers. We're more than a brand; we're a part of your beauty journey.