Tono de Marca

Established and Trustworthy, Quality-Focused and Craftsmanship-Oriented, Family-Oriented and aspirational, Professional and Customer-centric

Valores de Marca

• •Quality
• •Legacy and Tradition
• •Customer Satisfaction
• •Innovation and Growth
• •Hard Work and Dedication
• •Ecuadorian Pride

Mejores Prácticas

• •Emphasize Heritage and Trust: Consistently weave in references to Colineal's long history (since 1976), its leadership in the Ecuadorian market, and its commitment to quality (e.g., "A History for a Lifetime," "Ecuador's most trusted furniture").
• •Highlight Craftsmanship and Quality Materials: Use descriptive language that speaks to the superior materials, meticulous manufacturing processes, and the artisan roots of the company. Focus on durability and design excellence.
• •Speak to the Home and Family: Frame products within the context of creating a warm, inviting, and stylish home environment for families. Use language that evokes comfort, shared moments, and lasting memories.
• •Maintain a Professional and Assuring Voice: Ensure copy is well-written, confident, and focused on customer benefits (e.g., satisfaction, quality assurance, exceeding expectations).
• •Subtly Integrate National Pride: Where appropriate, mention its status as a leading Ecuadorian company, appealing to a sense of local trust and support, while also showcasing its international presence as a mark of quality.

Percepción Social

Recognized Leader, Associated with Quality and Durability, Traditional yet Evolving, Customer Service, Employers

Ejemplos de Copy

• •Colineal: Crafting Your Home's Story, For Life. For over 45 years, Colineal has been synonymous with quality craftsmanship and timeless design. Furnish your home with pieces built not just to last, but to become part of your family's most cherished memories. Discover the legacy of quality.
• •The Art of Home, Mastered. From the artisan's hand to your living space, every Colineal piece is a testament to our dedication to excellence. Experience the unmatched quality and design that has made us Ecuador's leading furniture maker.
• •More Than Furniture. It's Colineal. Create a sanctuary of comfort and style for your loved ones. Our diverse collections offer enduring beauty and functionality, designed to elevate your everyday life. Because home is where your story begins.
• •Your Vision, Our Craftsmanship. At Colineal, we're committed to helping you create the home of your dreams. Explore our collections and experience the quality and service that have defined us for generations. Let us exceed your expectations.
• •Invest in Timeless Quality. Live in Lasting Comfort. With Colineal, you're choosing more than just furniture; you're choosing a legacy of Ecuadorian excellence and a future of comfortable living. Discover pieces designed for life's moments.