Tono de Marca

Passionate & Proud, Traditional & Authentic, Knowledgeable & Refined, Warm & Inviting, Quality-Driven

Valores de Marca

• •Heritage & Tradition
• •Quality & Excellence
• •Authenticity & Terroir
• •Family
• •Passion
• •Innovation (balanced with tradition)

Mejores Prácticas

• •Embrace Storytelling: Weave the narrative of family heritage, Calabrian roots, and the passion for winemaking into all communications. Every wine has a story linked to the land and the family.
• •Use Evocative and Sensory Language: Describe the wines, the region, and the experience with rich, descriptive words that appeal to the senses (taste, smell, sight), reflecting the quality and unique character of the wines. Refer to specific aromas and flavors mentioned in tasting notes.
• •Maintain a Balance of Tradition and Refinement: The tone should be respectful of history and tradition while also conveying sophistication and expertise in winemaking. Avoid overly casual or slangy language.
• •Be Authentic and Passionate: Let the genuine love for the craft and the region shine through. Authenticity builds trust and resonates with consumers seeking genuine products and experiences.
• •Educate and Engage: Share knowledge about Calabrian grape varieties, the Savuto DOC, food pairings, and the winemaking process in an accessible yet informative way. Encourage interaction on social media by asking questions and responding to comments thoughtfully.

Percepción Social

High-Quality Wines, Authentic Italian Experience, Respect for Heritage, Passionate Vintners, Undiscovered Gem (to some)

Ejemplos de Copy

• •Headline (Website/Ad): Colacino Wines: Four Generations of Calabrian Passion, Bottled. Body: From the sun-drenched vineyards of Savuto to your table, taste the rich heritage and meticulous craftsmanship in every glass. Discover the authentic spirit of Enotria, the ancient Land of Wine.
• •Social Media Post (Instagram - with a picture of the vineyard): Sunrise over our Savuto vineyards, where tradition meets the dawn. Each grape hand-picked, every bottle a testament to our family's dedication to authentic Calabrian wine. What Colacino wine are you dreaming of today? #ColacinoWines #CalabrianHeritage #FamilyWinery #TasteOfItaly #VineyardViews
• •Product Description (for "Britto" Savuto Superiore DOC): Experience Britto, our acclaimed Savuto Superiore DOC. Born from ancient vines and a legacy of passion, this wine embodies the soul of Calabria. Expect [insert key tasting notes e.g., intense cherry, warm spice, and velvety tannins]. A wine that tells a story with every sip. Perfect with [food pairing suggestion].
• •Email Newsletter Subject: Unlock the Secrets of Savuto: A Colacino Family Invitation. Body Snippet: Dear Wine Lover, Journey with us to the heart of Calabria. This month, we share the story behind our [New Release/Featured Wine], crafted with the same passion that has defined Colacino Wines since 1968. Learn more and bring a taste of our tradition home.
• •Short Ad Copy (Online Banner): Colacino Wines: Calabria's True Essence. Sip Tradition. Taste Excellence.