Tono de Marca

Aspirational yet accessible, inspirational & elegant, friendly & approachable, passionate & knowledgeable.

Valores de Marca

• •Quality Craftsmanship
• •Aesthetic & Design
• •Customer Centricity
• •Comfort & Coziness
• •Inspiration

Mejores Prácticas

• •Maintain the Aspirational yet Accessible Tone: Always balance elegant, descriptive language with a warm, friendly, and conversational voice. Avoid being overly technical or exclusive. Frame products not just as objects, but as tools for a better, more beautiful life.
• •Lead with Emotion, Support with Detail: Start your copy by evoking a feeling (comfort, style, peace, joy). Then, follow up with the tangible details that justify that feeling—mention the fabric type (e.g., "velvety-soft chenille"), the quality ("durable invisible zipper"), and the design ("a timeless herringbone pattern").
• •Speak the Language of Your Audience: Use the terms your community uses. Incorporate words like "cozy," "vibe," "aesthetic," and "glow-up" where appropriate, especially on platforms like Instagram and TikTok, to show that you understand their world.
• •Tell a Story in Every Post: Whether it's a short caption or a blog post, frame the content as a small story. It could be the story of a color palette's inspiration, the story of how a room can be transformed, or the story of a customer finding the perfect piece. This makes the brand more engaging and memorable.
• •Create a "Voice and Tone" Guideline Document: Formalize these findings into a simple internal guide. This document should include your brand values, your core tone of voice, a list of "words we use" and "words we avoid," and examples like the ones above. This ensures that anyone creating content for the brand—from a social media manager to a customer service agent—does so with a consistent and recognizable voice.

Percepción Social

The public perceives cojinescuscini.com as a reliable and high-quality provider of stylish home décor, known for high-quality products, aesthetic appeal, trustworthiness, and niche authority.

Ejemplos de Copy

• •Transform your living room into a sanctuary of style. ✨ Introducing our new Terra Collection - inspired by the serene colors of nature. Each cushion is crafted with the softest fabrics to bring unparalleled comfort and elegance to your home. Which one is calling your name? Explore the full collection via the link in our bio. #CojinesCuscini #HomeDecor #InteriorDesign #NewArrivals #ModernHome
• •The Final Touch Your Home is Missing. Renovating? Don't forget the details that make a house a home. Our designer cushions add the perfect pop of color, texture, and personality. Made with premium materials for lasting beauty and comfort. Shop now and get 15% off your first order! #HomeInspo #CushionLove #DecorateWithStyle #Cuscini
• •Your sofa's glow-up is just one cushion away. From boring to beautiful 😍 That feeling when the new cushions arrive 🙌 #Cuscini #GlowUp #HomeUpgrade #Satisfying #Asmr #DecorHacks
• •A Little Luxury for Your Favorite Spot. Hi [Customer Name], At Cuscini, we believe comfort is the ultimate luxury. Whether it's your reading nook, your spot on the sofa, or your perfectly made bed, our cushions are designed to make your favorite spaces even more special. As a valued member of our community, we wanted to give you an exclusive first look at our upcoming seasonal collection. Get ready to fall in love with your home all over again. [Link to Preview Page]
• •Style, Meet Comfort. Discover our curated collection of designer cushions and transform your space with elegance and personality. #MadeForYou