Tono de Marca

friendly, personal, and conscientious

Valores de Marca

• •Family and Personal Connection
• •Environmental Consciousness
• •Quality and Practicality
• •Functionality and Hair Health

Mejores Prácticas

• •Always Lead with Your "Why": Continuously weave the brand's origin story—a family-run, passion-driven business—into your copy. This personal touch is a key differentiator.
• •Highlight "Consciously Created" in Product Copy: For every product, explicitly mention the eco-friendly aspects, whether it's the bamboo fabric or the biodegradable packaging. This reinforces your core value of environmental responsibility.
• •Emphasize the Dual Benefit of "Beauty and Practicality": Frame your products as solutions for the "accessorizing minimalist." The copy should consistently communicate that the customer is getting an accessory that is both stylish and functional.
• •Maintain a Warm and Inclusive Tone: Use inviting and friendly language across all platforms. Phrases like "Join our community," "We're here for you," and direct address to the customer foster a sense of connection.
• •Focus on Hair Health and Gentleness: In a market saturated with accessories, your focus on preventing damage is a unique selling proposition. Use descriptive words like "soft," "gentle," "lessen frizz," and "no-crease" to underscore this benefit in your copy.

Percepción Social

The brand's online presence is emerging with positive, though limited, customer reviews. It's perceived as accessible and engaged, especially through social media (Instagram, TikTok). There's potential for brand name confusion with unrelated hair salons.

Ejemplos de Copy

• •Gentle on your hair, gentle on the planet. 🌿 Our bamboo scrunchies are consciously created to keep your hair happy and healthy without the frizz or breakage. Made in small batches with love, from our family to yours. #ConsciouslyCoiffed #EcoFriendlyFashion
• •Your new go-to accessory. The one that's a bracelet when you want it and a hair tie when you need it. Designed for the accessorizing minimalist, our Stacked Bracelet Hair Ties offer beauty and practicality in one. Mix them, stack them, and never be without a hair tie again.
• •From our home to yours. ✨ As a small, family-run business, every order means the world to us. To say thank you for your support, we're offering free shipping on all orders over $35. Find your new favorite hair accessory, consciously created to combine function and beauty.
• •Gym, yoga, or a top knot for a busy day? We've got you covered. Our hair ties are designed to be snug and stretchy, keeping your hair perfectly in place without the damage. #HairLove #GymHair #EverydayStyle
• •It started with a love for all things hair. As a hairstylist and a mom, I wanted to create accessories with my daughters that were not only beautiful but also kind to the environment. That's how Coiffed + Co. was born. We're a small business with a big heart, dedicated to bringing you consciously created accessories that you can feel good about.