Tono de Marca

approachable, passionate, and authentic

Valores de Marca

• •Sustainability
• •Quality
• •Fairness
• •Community and Customer Relations

Mejores Prácticas

• •Stay True to the Founder's Voice: The personal story of the founder is a strong asset. Keep the copy grounded in that passion and personal touch.
• •Emphasize Community: Use inclusive language ("we," "us," "our community") to foster a sense of belonging among customers.
• •Highlight the "Why": Always connect the products back to the brand's core values—sustainability, quality, and fairness.
• •Keep it Conversational: The tone should feel like a conversation with a knowledgeable and friendly peer, not a sales pitch.
• •Be Visually Descriptive: In a world of fast fashion, the unique details of vintage items are a key selling point. Use descriptive language to bring the texture, fit, and history of the clothes to life.

Percepción Social

very positive. The brand's own website mentions positive Google reviews and encourages potential customers to read them. External directory sites like Yell.com also show high ratings. The comments on their TikTok videos are generally positive, with users expressing admiration for the store and its products. The overall impression is that of a well-regarded local business with a loyal customer base.

Ejemplos de Copy

• •Straight from the 90s, and ready for your 2025. ⚡️ Our latest drop of vintage gems just hit the floor and the site. From classic band tees to timeless denim, we've got the pieces your wardrobe has been missing. Come say hi and find your new favorite fit. #CoffeeStainVintage #VintageFinds #90sFashion #Streetwear
• •From sorting through stacks of incredible pre-loved pieces to getting them ready for you, a day at Coffee Stain Vintage is always an adventure. Come be a part of our story. #VintageStore #BehindTheScenes #SmallBusiness #SustainableFashion
• •Your old favorites can be your new favorites. Bring in your pre-loved vintage and streetwear, and walk out with cash or store credit. It's that simple. Let's keep the cycle of style going. #BuySellTrade #CircularFashion #VintageExchange
• •Hey [Name], remember that feeling of finding a truly unique piece? We've got a whole new batch of that feeling waiting for you. Check out our latest arrivals online or pop into the store this week. You won't be disappointed. #NewArrivals #VintageClothing #ShopLocal
• •Your local hub for all things vintage. Coffee Stain Vintage in the heart of Stourbridge is packed with hand-picked pieces from the 80s, 90s, and Y2K. Come in and discover why we're more than just a clothing store. #Stourbridge #LocalBusiness #VintageFashion