Tono de Marca

whimsical, cozy, and friendly

Valores de Marca

• •Discovery & Surprise
• •Love for Reading
• •Curated Experience & Self-Care
• •Entrepreneurial Spirit

Mejores Prácticas

• •Embrace "You" and "We" Language: Always speak directly to the customer ("your next favorite book") and use "we" to refer to the shop. This builds a personal relationship and avoids a corporate feel.
• •Use Storytelling in Descriptions: Instead of just listing what's in a box, frame it as an experience. For example, instead of "Includes coffee," write "Comes with the perfect coffee to brew while you get lost in the first chapter."
• •Encourage and Share User Content: Actively ask customers to share their "unboxing" or "unwrapping" moments. Reposting this content on Instagram Stories or TikTok reinforces the brand's community value and provides authentic social proof.
• •Maintain a Consistent Visual Aesthetic: Continue using warm, cozy, and slightly whimsical imagery. Photos should feature soft lighting, comfortable settings (blankets, mugs), and the signature brown paper wrapping to make the brand instantly recognizable.
• •Keep the Language Playful and Positive: Infuse copy with words that evoke curiosity, comfort, and excitement. Phrases like "literary soulmate," "delightful surprise," and "cozy up" are on-brand. Avoid overly formal or technical language.

Percepción Social

creative and charming small business

Ejemplos de Copy

• •Ready to meet your next bookish soulmate? 📖❤️ We've picked and wrapped a mystery for you. The only clues? A genre, a few intriguing words, and the promise of a great story. Swipe to see this week's "dates" and tell us which one is calling your name! #BlindDateWithABook #CozyReading
• •Stop Judging Books By Their Covers. Your next great adventure, thrilling mystery, or epic romance is waiting inside one of our wrapped surprises. Trust us—it's a match made in heaven.
• •A surprise is waiting for you... 👀📚
• •POV: We're setting you up on the best date of your life. No small talk, just a great story. ✨ #BookTok #BlindDateBook
• •Tired of the same old reading list? Let us play matchmaker! Our 'Blind Date with a Book' boxes come with a surprise book, artisanal coffee, and other cozy treats to create the perfect reading experience. Click to find your perfect match!