Tono de Marca

Earthy, Mindful, and Inspirational

Valores de Marca

• •Sustainability
• •Handcrafted Quality
• •Connection to Nature
• •Ethical Production
• •Wellness & Mindful Living

Mejores Prácticas

• •Lead with Your "Why": Always connect the product back to the core values of sustainability and mindfulness. Instead of just saying "Buy our bowl," explain *why* it matters: "Eat from a bowl that saves a shell from being wasted."
• •Use a Sensory-Rich Vocabulary: Employ words that evoke nature, touch, and tranquility. Use terms like "earthy," "hand-carved," "natural texture," "gentle aroma," "sun-kissed," and "organic" to create a vivid and immersive brand world.
• •Celebrate Imperfection: Frame the uniqueness of each item as a key benefit, not a flaw. Use phrases like "perfectly imperfect," "one-of-a-kind," and "as unique as you are" to reinforce the value of handcrafted goods over mass-produced items.
• •Ask Inspiring Questions: Engage your audience by prompting reflection. Ask questions in your social media captions like, "What small, sustainable change are you making today?" or "How do you bring nature into your daily routine?" This fosters a community around shared values.
• •Maintain a Consistent Tone Across All Channels: Ensure that the earthy, mindful, and inspirational voice is present everywhere from the website's microcopy (like button text) and customer service emails to your Instagram stories and ad campaigns. This consistency builds brand trust and recognition.

Percepción Social

Overwhelmingly positive, centered on aesthetics and eco-consciousness. Customers see products as beautiful, rustic, "Instagrammable," high-quality, and unique handcrafted items, making them great gifts. Perceived as a trusted, mission-driven, and sustainable brand that delivers on its promises.

Ejemplos de Copy

• •Taste the goodness. Feel the connection. Every meal is a chance to nourish your body and honor the planet. Our handcrafted coconut bowls are a simple reminder that the best things in life are natural, unique, and made with intention. What are you creating in yours today? 🌿 #Cocozoco #SustainableLiving
• •The Natural Glow of Tranquility. Bring the gentle warmth of a tropical evening into your home. Poured by hand into a reclaimed coconut shell, our scented candles offer more than just light —they create a sanctuary. Made with natural soy wax and sustainable materials, each candle is a one-of-a-kind piece of peace.
• •From Our Hands to Your Home ✨ We believe your home should be a reflection of your values. That's why we're so excited to introduce our new [Product Name]. Handcrafted with the same love and commitment to sustainability as our signature bowls, this collection is designed to bring you closer to nature. Discover a new way to live beautifully and consciously.
• •Don't Just Buy a Bowl. Join a Movement. Every year, billions of coconut shells are discarded and burned as waste. We saw an opportunity to turn that waste into wonder. By choosing a COCOZOCO bowl, you're not just getting a beautiful, handcrafted piece for your home —you're supporting sustainability, empowering artisans, and saying no to plastic. Shop the collection and make a difference.
• •More Than a Bowl. COCOZOCO started with a simple idea: that nature provides everything we need to live beautifully. We found beauty in the discarded, potential in the forgotten. From a single coconut shell, a mission was born —to create sustainable, handcrafted goods that connect us back to the earth. Each piece tells a story of renewal, craftsmanship, and a gentler way of living.