Tono de Marca

inspirational, conscious, and friendly

Valores de Marca

• •Sustainability and Environmental Responsibility
• •Health and Safety
• •Ethical Sourcing and Social Impact
• •Effectiveness and Quality
• •Transparency and Education

Mejores Prácticas

• •Lead with Your Mission: Always connect the product back to the bigger picture. Whether it's a social media post or an email, start or end with a reminder of the brand's core values: sustainability, health, and social impact. Use phrases like "Join the movement," "Good for you, good for the planet," and "Every purchase makes a difference."
• •Use Warm and Inclusive Language: Foster a sense of community by using collective and encouraging words like "we," "together," "our tribe," and "join us." Address the customer as a partner on a shared journey towards a more conscious lifestyle.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable and trustworthy resource. Create content that explains the benefits of specific natural ingredients, the problems with certain chemicals, and the "why" behind your eco-friendly packaging. This builds trust and justifies the premium price point.
• •Be Authentic and Transparent: Share the founder's story, behind-the-scenes content, and even the challenges of being a sustainable brand. This humanizes the company and builds a stronger emotional connection with the audience than polished corporate messaging ever could.
• •Maintain a Positive and Empowering Tone: Focus on the positive impact of making a change rather than using fear or guilt. The message should be empowering—that simple, small swaps can lead to significant collective change. Use uplifting and nature-inspired emojis (🌴, ✨, 🥥, 💚, 🌎) to reinforce this positive energy visually.

Percepción Social

Overwhelmingly positive, especially among conscious consumers. The brand is perceived as highly reputable and trusted, offering effective clean beauty products and pioneering sustainability. Products are seen as a worthwhile premium investment, supported by excellent customer service.

Ejemplos de Copy

• •One stick, zero plastic, all-day confidence. Our natural deodorant is handcrafted with pure coconut oil to be gentle on your skin and tough on odor. Make the switch to a healthier you and a happier planet. ✨ #CoconutMatter #ZeroWasteBeauty #GoPlasticFree
• •Tired of Toxins and Plastic Waste? The average person uses hundreds of plastic deodorant tubes in their lifetime. We decided that had to change. Coconut Matter offers powerful, all-natural deodorants in 100% biodegradable packaging. Stay fresh from nature, not a lab. Join the #CocoTribe and make your bathroom a plastic-free zone. Learn more about our mission.
• •Join Our #CocoTribe! You’re not just a customer—you’re part of a movement. Sign up for our newsletter to get 10% off your first order, plus exclusive access to rewards and tips for sustainable living. Let’s make a difference, together.
• •Embrace the fresh, uplifting scent of lavender and lime. Our MOOD deodorant doesn't just mask odor; its natural prebiotic formula works with your body to neutralize it. Handcrafted without aluminum, baking soda, or parabens, it glides on for a smooth, satin finish. Feel confident and carefree all day, knowing you've made a choice that's good for you and our planet. 🌿
• •"I was skeptical about natural deodorant... until this." Thinking about making the switch? We get it. That's why we perfected our formula to deliver long-lasting freshness without compromise. But don't just take our word for it—see what our community is saying! Find your perfect scent and experience the difference. 100% effective, 0% waste.