Tono de Marca

Aspirational, empowering, and chic. It is also deeply personal and community-focused, utilizing positive, encouraging, and celebratory language, with staples like "fabulous," "fancy," "fun," "confident," and "unapologetically feminine."

Valores de Marca

• •Empowerment
• •Femininity & Style
• •Quality & Luxury
• •Community
• •Authenticity

Mejores Prácticas

• •Embrace the "Fancy, Fun, Fabulous" Mantra: Every piece of copy, from a tweet to a product description, should reflect the brand's core identity. Use empowering and positive adjectives that align with this "unapologetically feminine" voice.
• •Tell the Founder's Story: Continuously weave the personal and mission-driven origin story into the narrative. This builds authenticity and a strong emotional connection with the audience, making the brand more than just a clothing line.
• •Focus on "How it Feels": Go beyond describing the product's features (e.g., fabric type). Describe how wearing the apparel feels—confident, empowered, beautiful, and comfortable. Use testimonials to back this up.
• •Build the Community: Use inclusive language ("Join our community," "Welcome to the club"). Encourage user-generated content by creating hashtags and featuring customers on social media. This reinforces the value of belonging.
• •Highlight Quality and Exclusivity: Consistently mention the premium materials (like washable silk) and the "Made in the USA" aspect. This justifies the luxury price point and reinforces the brand's commitment to quality and worth.

Percepción Social

Coconads is perceived as a high-end, stylish, and innovative brand in women's golf apparel. Customers consistently give 5-star ratings, highlighting superior quality, flattering designs, and unique style, often describing products as "fabulous," "stylish," and "comfortable." Its involvement in charity and "Made in the USA" tag enhance a positive image, and its narrative of female empowerment and challenging the status quo strongly resonates with its target audience.

Ejemplos de Copy

• •Confidence is the best club in your bag. Our new Flutter Collection is here to make you feel as brilliant as your game. Designed with our signature washable silk trim and a fit that moves with you, it’s more than an outfit—it’s a statement. Be fancy, be fun, be unapologetically you. ✨ #Coconads #UnapologeticallyFeminine #GolfFashion
• •Redefine Your Game. Luxury. Performance. Unapologetically feminine golf apparel designed to empower you from the first tee to the final toast. [Shop The Collection]
• •A Note From Our Founder, Nadia 🦋 When I first stepped onto a golf course, I searched for apparel that reflected my style and spirit but found only a sea of tradition. I knew women deserved more. That’s why I created Coconads—to bring confidence, glamour, and a community to the fairway. Every piece we design is for you, the woman who is strong, stylish, and ready to shine. Thank you for being part of our story. [Read More About Our Mission]
• •Tired of 'shrink it and pink it' golf wear? So were we. Coconads offers fashion-forward designs and luxurious fabrics for the modern female golfer. Experience the perfect blend of function and glamour. Join the community of women changing the game. 5-star reviews for a reason! ⭐⭐⭐⭐⭐ Shop now for 15% off your first order.
• •The Fairway Queen Skort - Power Pink. Command the course with grace and power. The Fairway Queen Skort is crafted from premium, breathable fabric with a flattering silhouette and our signature silk butterfly trim. The built-in shorts provide comfort and coverage for every swing, while the vibrant Power Pink ensures you stand out. Because you don't just play the game—you own it. Made in the USA.