Tono de Marca

Calm, authentic, and nurturing; friendly and approachable, informative and passionate, aspirational and soothing.

Valores de Marca

• •Sustainability & Eco-Consciousness
• •Quality & Craftsmanship
• •Wellness & Self-Care
• •Authenticity & Transparency
• •Simplicity & Minimalism

Mejores Prácticas

• •Lead with "Feeling": Start with the emotion or experience the scent evokes before describing the literal notes. Use words like "imagine," "feel," and "transport yourself."
• •Emphasize the "Why": Always connect the product features (soy wax, cotton wick) to the customer benefit (clean burn, non-toxic, better for your home).
• •Use a Sensory Vocabulary: Incorporate words that appeal to more than just smell. Use descriptive terms like "gentle flicker," "warm glow," "smooth wax," and "delicate aroma" to create a richer picture.
• •Maintain a Personal Voice: Write as if you are speaking to a friend. Use "we" and "you" to create a direct and authentic connection. Share behind-the-scenes stories and the passion behind the brand.
• •Champion Your Values: Regularly weave your core values into the copy. Mention "sustainability," "hand-poured," "small-batch," and "eco-friendly" to reinforce what makes the brand special and build loyalty with customers who share those values.

Percepción Social

The public perceives Coco & Lumia as a premium, artisanal, and trustworthy brand. Customers view the brand as a go-to source for high-quality, aesthetically pleasing candles that are worth the price, appreciating the natural ingredients and the personal touch of a small business. The general public sees the brand fitting perfectly within the trend towards supporting small, sustainable businesses and investing in wellness and home comfort, with a strong visual identity that makes it appear both professional and aspirational.

Ejemplos de Copy

• •That feeling of being wrapped in a warm blanket, with nowhere to be. We’ve captured it. Our ‘Cozy Cabin’ candle blends notes of smoked pine and sandalwood to transport you to your own peaceful retreat. Tap to bring the calm indoors.
• •Subject: Slow down with our new scent: Afternoon Tea. Body: Hi [Customer Name], in a world that’s always rushing, we believe in the power of pausing. That’s why we’re so excited to introduce our newest scent: Afternoon Tea. A delicate blend of white tea, fresh bergamot, and a hint of jasmine, hand-poured to help you savor the small moments. Find a moment for yourself this week.
• •From our hands to your home. ✨ Every Coco & Lumia candle starts with 100% natural soy wax and our signature scent blends. It’s a little bit of magic and a whole lot of love. #candlemaking #soycandles #smallbusiness #cozyvibes #handpoured
• •Headline: Clean Scents for a Calm Home. Sub-headline: Discover our hand-poured soy wax candles, crafted with sustainable ingredients to help you relax, reset, and feel at home.
• •Still thinking about that candle? Your space deserves a little extra comfort. Made with clean-burning soy wax and non-toxic fragrances, a Coco & Lumia candle is more than just a scent—it’s a ritual. Find your new favorite today and enjoy free shipping on orders over $75.