Tono de Marca

Authentic & Passionate, Compassionate & Caring, Handcrafted & Artisan, Friendly & Approachable, Inspired by Nature & Local

Valores de Marca

• •Customer Focus & Satisfaction
• •Craftsmanship & Quality
• •Family & Community
• •Respect & Empathy
• •Sustainability & Recycling
• •Passion & Creativity

Mejores Prácticas

• •Tell the Story: Always weave in elements of the brand's narrative – its family roots, the passion for the craft, the coastal inspiration, and the journey of sea glass.
• •Use Evocative, Sensory Language: Incorporate words that conjure the sea, the beach, craftsmanship, and emotion (e.g., ocean-tumbled, hand-forged, whisper of the waves, cherished memories).
• •Emphasize 'Handcrafted' and 'Unique': Consistently highlight that pieces are made by hand by their family of silversmiths, ensuring each item has its own character, especially sea glass and bespoke items.
• •Be Genuinely Caring and Empathetic: Particularly for memorial jewellery, language should always be gentle, respectful, and understanding. Extend this warmth to all customer interactions.
• •Showcase Local Pride and Connection: Reference Cleethorpes, beachcombing, and the local environment to reinforce authenticity and the brand's roots.

Percepción Social

Coastal Silver is perceived as a cherished local artisan business that offers unique, high-quality, handcrafted jewellery. They are highly respected for their compassionate and professional service, particularly concerning memorial (ashes) jewellery. Customers appreciate the beauty and individuality of the sea glass pieces and the story behind them (recycled by the sea). The brand is seen as friendly, trustworthy, and deeply connected to its coastal environment. There's an appreciation for the sustainable aspect of using sea glass and recycled metals. Media features have likely broadened their recognition and reinforced their image as skilled artisans working with unique materials.

Ejemplos de Copy

• •Washed ashore by the tides, each piece of sea glass holds a secret story of the ocean. We handcraft these coastal treasures into unique sterling silver jewellery, a wearable piece of Cleethorpes' soul. Find your one-of-a-kind whisper from the waves.
• •Keep your loved one forever close. With compassion and care, our family of silversmiths will respectfully encase their precious ashes in a beautiful, handcrafted piece of silver or gold jewellery. A timeless tribute, made with love, for you to cherish.
• •From our family workshop by the sea to you. At Coastal Silver, every piece is handcrafted with passion, using traditional skills and inspired by the coastal beauty that surrounds us. Discover jewellery that’s as unique as you are.
• •Unleash your inner silversmith! Join Andrea and the family for a friendly, hands-on workshop here in Cleethorpes. Learn to craft your own silver treasure, inspired by the sea. No experience needed, just a love for beautiful things!
• •Beauty forged by the sea, crafted by hand. We love transforming ocean-tumbled sea glass and recycled silver into stunning jewellery. Sustainable, unique, and carrying the magic of the coast.