Tono de Marca

Personal, friendly, trustworthy, relatable, approachable, aspirational, and celebratory.

Valores de Marca

• •Personalization and Customization
• •Customer Service and Trust
• •Affordability and Value
• •Quality and Authenticity
• •Local and Relatable

Mejores Prácticas

• •Always Use a Personal Voice: Write as if Sarah or Jonathan are speaking directly to the customer. Use "we" and "us" to refer to the company and maintain the "dynamic duo" persona. Avoid overly corporate or stuffy language.
• •Lead with the Customer's Dream: Center the copy around the customer's story, emotions, and desires (e.g., "your dream ring," "your love story"). The product is the outcome of their vision, not just an item for sale.
• •Highlight Trust and Transparency: Regularly mention the verification of diamonds, the personalized service, and the direct communication with the owners. Leverage customer testimonials in marketing materials to reinforce this.
• •Balance "Luxury" with "Affordable": Consistently use phrases like "affordable luxury" or "exceptional quality without the markup" to manage expectations and reinforce the brand's key value proposition.
• •Maintain a Celebratory and Positive Tone: The content should always be uplifting and celebratory. Use positive, emotive words associated with love, commitment, and milestones (e.g., "forever," "sparkle," "dream," "chapter").

Percepción Social

Overwhelmingly positive, highly reputable, and reliable. Perceived as a trustworthy alternative to larger jewelers, offering an easy process, excellent communication, and exceeding expectations, especially due to personalized one-on-one service.

Ejemplos de Copy

• •It all starts with a vision. From a simple idea to a forever piece, we were honored to bring this one-of-a-kind dream ring to life. That sparkle isn't just the diamond—it's the start of their new chapter. Let's create something beautiful together. #CoastalDiamonds #CustomEngagementRing #SheSaidYes #PanamaCityJeweler
• •Your forever shouldn't come with a compromise. At Coastal Diamonds, we believe in exceptional quality without the traditional markup. Discover stunning, verified lab-grown and natural diamonds crafted with personal care. This is luxury you can feel good about. [Shop Our Collection]
• •The ring is just the beginning! Now it's time for the perfect wedding bands. As a husband-and-wife team, we know how special this step is. Let us help you design bands that perfectly complement your engagement ring and your love story. Send us a message to start designing! #CoastalDiamondsLLC #WeddingBands #HisAndHers #JewelryDesign
• •Meet 'The Serenity': a breathtaking 2.54ct radiant cut diamond set in a classic 14K white gold band. This ring combines timeless elegance with modern brilliance, designed for a love that shines just as brightly. Every diamond is hand-selected and verified for authenticity, ensuring your piece is as genuine as your commitment.
• •(Upbeat Music) Voiceover: 'How do we make dreams come true? It starts with your idea... becomes a design... and turns into forever. ✨ We're Jonathan and Sarah, and we make custom rings easy and personal. What are you dreaming of?' #CustomJewelry #EngagementRing #DiamondRing #BehindTheScenes #CoastalDiamonds