Tono de Marca

Aspirational yet Accessible, Confident and Sophisticated, Authentic and Heritage-Rich, Playful and Modern, Customer-Centric and Service-Oriented

Valores de Marca

• •Quality and Craftsmanship
• •Authenticity
• •Innovation
• •Integrity
• •Durability
• •Inclusivity (Emerging)
• •Sustainability (Emerging)

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits and corresponding Do's and Don'ts for language, style, and specific word choices.
• •Understand Your Audience Deeply: Recognize the cultural nuances and preferences of the Saudi consumer while maintaining the core global brand identity.
• •Prioritize Storytelling: Weave in the brand's heritage (New York roots, craftsmanship since 1941) into product descriptions, social media, and campaigns.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the coach.sa website, in email marketing, social media, and any local advertising is harmonious.
• •Review and Refine Regularly: Periodically audit website copy, marketing materials, and social media posts to ensure they align with the defined brand tone and values.

Percepción Social

Established Luxury Lifestyle Brand, Known for Quality Leather Goods, Positive Customer Experiences (Generally), Aspirational Brand, Increasingly Fashion-Forward, Strong Presence in KSA

Ejemplos de Copy

• •Coach: New York Heritage, Crafted for Today. Riyadh Style. Discover the enduring elegance of Coach. Our latest collection blends timeless American design with a modern spirit, perfect for the discerning individual in Saudi Arabia. Shop now for iconic bags and accessories at coach.sa. Explore New Arrivals.
• •The Art of Craftsmanship. The Heart of Coach. For over 80 years, Coach has been synonymous with exceptional quality. Experience the touch of our finest leathers and meticulous detailing. Invest in a piece that’s made to journey with you. Discover Our Heritage.
• •Express Your Authentic Style. Effortlessly. From Jeddah to Dammam, make a statement that's uniquely yours. Coach offers versatile designs that complement your modern lifestyle, blending sophistication with a touch of New York confidence. Enjoy complimentary shipping across KSA. Shop Bags | Shop Accessories.
• •Modern Luxury, Redefined for You. Experience the new vision of Coach. Playful, refined, and always authentic. Explore our latest arrivals online at coach.sa, your official home for Coach in the Kingdom. Visit Coach.sa.
• •More Than a Bag. It’s a Coach. Cherished for its quality, loved for its style. Join generations of discerning customers who choose Coach for its enduring appeal and American spirit. Find your perfect companion today. Shop Iconic Styles.