Tono de Marca

Aspirational, Warm, Respectful of Tradition, Modern in Appeal

Valores de Marca

• •Tradition
• •Elegance
• •Quality
• •Customer Satisfaction
• •Modernity

Mejores Prácticas

• •Develop a Brand Voice Guide: Explicitly define the brand's tone, target audience, personality traits, and 'do's and don'ts' for language, including examples.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target demographic's aspirations, values, and communication preferences to build an emotional connection.
• •Maintain Consistency Across All Channels: Ensure the brand's core tone is recognizable across all platforms, including website banners, social media captions, email newsletters, and customer service interactions.
• •Gather customer feedback to understand how the brand's communication is being perceived and make adjustments accordingly.
• •Focus on storytelling to build a stronger emotional connection with customers.

Percepción Social

Positive product feedback, generally satisfied customers

Ejemplos de Copy

• •Discover the allure of timeless elegance with our latest collection.
• •Experience the craftsmanship of tradition, reimagined for the modern woman.
• •Embrace your unique style with pieces that celebrate your heritage and individuality.
• •Step into a world of refined fashion where tradition meets contemporary design.
• •Celebrate the art of dressing with our exquisite range of ethnic and contemporary wear.