Tono de Marca

inspirational, gentle, and intimate. It avoids aggressive sales language, opting instead for storytelling and emotional connection. The language is personal and reflective, encouraging mindfulness and appreciation. Words like "dreamer," "memory," "gratitude," and "journey" are central to its vocabulary, creating a soft and welcoming voice that feels like a conversation with a thoughtful friend.

Valores de Marca

• •Meaningful Storytelling
• •Handmade Quality
• •Eco-Consciousness
• •Gratitude and Mindfulness
• •Simplicity and Comfort

Mejores Prácticas

• •Lead with Story, Not with Product: Always frame the product within a larger narrative. Start with the inspiration, the feeling, or the story behind the design before detailing the product specs.
• •Use a Gentle & Inclusive Vocabulary: Consistently use words that reflect your values, such as "journey," "story," "dream," "inspire," "gratitude," and "meaning." Ensure language is welcoming and speaks to a universal human experience.
• •Incorporate the "Gratitude Guide" Concept: Mention the Gratitude Guide frequently across different channels—in product descriptions, social media posts, and ads. It is your most unique selling proposition and reinforces your core value of mindfulness.
• •Ask Reflective Questions: Engage your audience by posing gentle, introspective questions in your social media captions and emails. This encourages a two-way conversation and builds a community around shared values, rather than just a customer base.
• •Emphasize the "Handmade" and "Eco-Friendly" Angles: In every relevant piece of copy, subtly remind the customer of the human touch and sustainable nature of your products. Phrases like "hand-printed with care," "crafted in our studio," or "on 100% eco-friendly cotton" reinforce brand quality and ethics.

Percepción Social

The public and customers perceive Closely yours as an authentic and heartfelt small business. It is not seen as a fast-fashion entity but as a creator of special, high-quality garments with a personal touch. Customers are drawn to the unique designs and the stories behind them. The brand is viewed as positive and uplifting, offering products that provide comfort both physically, through soft materials, and emotionally, through inspirational messaging.

Ejemplos de Copy

• •Wrap yourself in more than just warmth. Our 'Dreamer' sweater is a reminder to hold onto your aspirations, big or small. Each thread is part of a story, a journey of chasing the light. What dream are you nurturing today? Let us know below. #CloselyYours #HandmadeDreams #Storytelling
• •Meet the 'New Beginnings' Tee. Hand-printed on ultra-soft, 100% organic cotton, this design is inspired by the quiet beauty of a sunrise after a long night. It’s for the early risers, the fresh starters, and the hopeful hearts. Your purchase includes our signature Gratitude Guide, sharing the full story behind the art. Wear it as your personal reminder that every day is a fresh start.
• •A story for your wardrobe | New from Closely yours
• •Wear your story. At Closely yours, our clothes are more than just clothes. They are handmade, eco-friendly canvases of inspiration. Each piece comes with a unique Gratitude Guide to bring meaning to your moments. Discover clothing with a soul. Shop our collection now for 10% off your first order.
• •From our hands to yours. ✨ Here’s a little piece of the magic that goes into every single one of our 'Memory Collection' tees. #handmade #screenprinting #smallbusiness #art #storytime #closelyyours