Tono de Marca

aspirational and descriptive

Valores de Marca

• •Tradition
• •Elegance & Style
• •Accessibility
• •Craftsmanship

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the core characteristics of your brand's tone (e.g., Aspirational, Descriptive, Elegant, Respectful). Define your brand's personality and provide "use this, not that" examples for copywriters and social media managers.
• •Focus on "The Occasion": Consistently link your products to the events where customers will wear them. Use evocative language that helps the customer visualize themselves at a wedding, festival, or party, reinforcing the brand’s celebratory and aspirational nature.
• •Lead with Craftsmanship: Always highlight the details. Instead of just saying "beautiful," say "beautifully detailed with thread and sequin embroidery." This grounds the aspirational tone in tangible quality and value.
• •Maintain Consistency Across All Channels: Ensure the elegant and descriptive tone used on the website is mirrored in social media captions, ad copy, and customer service interactions. An inconsistent tone can erode brand trust.
• •Encourage and Showcase Customer Stories: Actively solicit reviews and user-generated content (e.g., customers wearing Clléora outfits). Featuring these on your social media and website will build social proof and add a layer of authentic, relatable storytelling to your established aspirational tone.

Percepción Social

The public perception of Clléora is currently nascent and largely undefined due to a limited volume of independent reviews and online discussion. The brand primarily exists through its own website and third-party marketplace listings. For potential customers, the perception is that of a direct-to-consumer e-commerce store specializing in Indian festive wear. The lack of widespread reviews means that trust is primarily built on the professionalism of the website and its policies (return, privacy) rather than on community feedback.

Ejemplos de Copy

• •Headline: Be the Light of the Celebration. Body: Introducing our new "Tara" Lehenga set. Intricately woven with silver thread and sequin embroidery on premium georgette, this design captures the essence of festive radiance. Ready to make every moment a memory? Tap to shop the look. #ClléoraFashion #LehengaLove #FestiveWear #IndianWedding
• •Headline: Redefine Tradition. Body: Style meets comfort in our new collection of men's rayon kurtas. Featuring contemporary foil prints and a flawless fit, they are designed for the modern man who honors his roots. Perfect for weddings and festive gatherings. Shop now and enjoy free shipping!
• •Headline: Your Celebration, Your Style. Body: Discover elegant gowns, breathtaking lehengas, and timeless sarees, crafted to make your special occasions unforgettable. Explore the collection.
• •Subject: A Touch of Elegance: New Arrivals You’ll Adore Body: Step into a world of exquisite craftsmanship. Our latest collection of Salwar Suits has arrived, blending rich fabrics with intricate embroidery. Designed for comfort and destined to turn heads. See what’s new at Clléora.
• •Title: Midnight Blue Georgette Gown with Pearl Embellishments Description: Embrace pure elegance with this stunning midnight blue gown. Crafted from flowing georgette, it features delicate pearl and real mirror work across the bodice for a touch of regal charm. The included waist belt creates a flattering silhouette, making it the perfect choice for evening receptions and formal parties.