Tono de Marca

Playful, Whimsical, Feminine, Empowering, Luxurious, Artisanal, Celebratory, Glamorous, Approachable

Valores de Marca

• •Craftsmanship & Artistry: Deep appreciation and preservation of traditional artisanal skills like hand-embroidery and beading, often passed down through generations. Every design stems from Clio's original drawings.
• •Originality & Storytelling: Each piece and collection often tells a story, drawing inspiration from art, film, mythology, and nature.
• •Feminine Empowerment & Self-Expression: Creating clothes that make women feel confident, sexy (on their own terms), and expressive.
• •Ethical & Sustainable Practices (aspired/developing): Mentions of using vegan leathers, sustainable fabrics, focusing on a long lifespan for clothes, and working with artisanal groups with fair-trade employment. An awareness of the issues with fast fashion.
• •Individuality & Inclusivity (aspired): A desire to create fashion that isn't exclusive and makes all women feel welcome. The brand offers custom-fit options.

Mejores Prácticas

• •Embrace Whimsical Storytelling: Infuse copy with narrative elements, drawing from the mystical, celestial, and artistic inspirations behind the designs. Use evocative and imaginative language.
• •Balance Playfulness with Luxury: Maintain a sophisticated tone that reflects the quality and price point, but don't be afraid to inject humor, wit, and a sense of fun. Avoid overly formal or stuffy language.
• •Highlight Artisanal Craftsmanship: Consistently emphasize the hand-drawn, hand-beaded, and hand-embroidered nature of the pieces. Use terms like "artisanal," "handcrafted," "meticulous detail" to reinforce value.
• •Speak to Empowered Femininity: Use language that is confident, bold, and celebratory of self-expression and individuality. Frame the clothing as a tool for empowerment and feeling good.
• •Maintain Visual-Verbal Cohesion: Ensure the copy complements the highly visual and detailed nature of the products. Use descriptive language that helps the audience "feel" the texture, sparkle, and magic of the garments, mirroring the Instagram and TikTok aesthetic.

Percepción Social

Highly Desirable, Aspirational, Unique, Artistic, Celebrity Endorsed, Trend-Setting, Investment Pieces, Associated with Celebrations, Mixed Accessibility Views

Ejemplos de Copy

• •Headline: Clio Peppiatt: Wear Your Own Mythology. Body: Dive into a world woven from stardust and dreams. Our latest collection, born from hand-drawn fantasies and brought to life by master artisans, invites you to become the icon of your own story. Discover pieces that don't just dress you—they celebrate you. #ClioPeppiatt #ArtisanalGlamour
• •Headline: For the Night You'll Never Forget (And the Dress They'll Always Remember). Body: Life’s too short for boring dresses. Unleash your inner sparkle with Clio Peppiatt’s hand-beaded creations. Perfect for dancing 'til dawn, making an entrance, and feeling unapologetically fabulous. What story will your Clio dress tell? #CelestialShine #PartyPerfect
• •Headline: Bridal, But Make It *You*. Body: Your love story is unique, your bridal look should be too. From ethereal after-party minis to celestial-touched gowns, discover Clio Peppiatt Bridal. Handcrafted heirlooms for the modern romantic who plays by her own rules. #ClioPeppiattBridal #SubversiveFemininity #NotYourAverageBride
• •Headline: The Art of Adornment. Body: More than just fashion, each Clio Peppiatt piece is a wearable work of art. Intricate hand-embroidery, signature illustrations, and a touch of playful rebellion. Invest in magic, cherish forever. #WearableArt #SlowFashionMagic
• •Headline: Dare to Dream. Dare to Dazzle. Body: Step into the enchanting universe of Clio Peppiatt, where femininity is fearless and glamour has a wink. Our hand-embellished designs are crafted to empower your most confident, radiant self. Shine on. #EmpoweredElegance #ClioMagic