Tono de Marca

Friendly, Community-Focused, and Traditional

Valores de Marca

• •Community
• •Service
• •Tradition
• •Reliability

Mejores Prácticas

• •Always Greet the Community: Start social media posts with a warm, inclusive greeting like "Hello Clermont," "Good morning," or "Happy Monday" to reinforce the personal, community-centric tone.
• •Use a Conversational and Positive Voice: Write copy as if you were speaking to a neighbor. Use positive language, exclamation points, and emojis where appropriate to convey enthusiasm and friendliness.
• •Engage and Interact Personally: Respond to all comments and messages on social media promptly and personally. Use the person's name and maintain the same friendly tone in replies.
• •Showcase People and Local Stories: Feature photos of staff, winning customers (with permission), and new products being unboxed. Share news about local events to solidify your position as a community hub.
• •Emphasize "Local" and "Community": Regularly use keywords like "your local newsagent," "community hub," "right here in Clermont," and "family-owned" in your website and social media copy to reinforce your core brand values.

Percepción Social

A Trusted Local Hub

Ejemplos de Copy

• •Brighten up someone's day (or your own!). ✨ Our gorgeous new collection of handmade local crafts has just landed. Pop in and find a little piece of Clermont charm to take home. We're here at 62 Capella Street!
• •It's a big one, Clermont! The Powerball has jackpotted. Imagine what you could do! Swing by the hub before 7pm tonight to get your ticket. Good luck, everyone!
• •Happy Friday, Clermont! We love being your local hub for everything from the weekend paper to that last-minute gift. Thanks for being such a wonderful community. We can't wait to see your friendly faces today!
• •The school holidays are flying by! Get ahead of the rush and get all your back-to-school supplies right here. From stationery to book coverings, we’ve got you covered. Let's get the kids ready for a great year!
• •Did you know we're more than just news and gifts? We're also your local dry cleaning agent! Drop off your items on your next visit and let us take care of the rest. Simple, convenient, and right here in town.