Tono de Marca

Earthy, Heartfelt, and Artisanal, with a warm, positive, nature-inspired, and slightly bohemian sensibility.

Valores de Marca

• •Handmade Authenticity
• •Positive & Uplifting Messaging
• •Connection to Nature
• •Supporting Small Business

Mejores Prácticas

• •Always Use "Handmade" or "Artisanal": Consistently reinforce that the products are not mass-produced. This justifies their uniqueness and value.
• •Focus on Emotion and Connection: Use evocative and heartfelt language. Words like "love," "cherish," "harmony," "uplifting," and "spirit" align with the established tone.
• •Tell the Story: Briefly mention the "small home studio," the kiln-firing process, or the artist's inspiration. This narrative adds depth and authenticity.
• •Embrace Imperfection: Frame variations in size, color, and glaze as a positive feature—a sign of true craftsmanship, not a flaw.
• •Highlight the "Why": Connect the products to a greater purpose, whether it's celebrating nature, spreading positivity, or giving a meaningful gift. The copy should sell a feeling, not just an object.

Percepción Social

Perceived as a producer of charming, high-quality, and meaningful handmade gift items from a small-scale artisan studio. Customers see the brand as a source for unique, heartfelt gifts for occasions like Mother's Day, or for friends with a spiritual, bohemian, or nature-loving disposition, resonating on a personal and nostalgic level.

Ejemplos de Copy

• •Hold a piece of the earth in your hands. Fired twice in our North Carolina studio, this handmade ceramic heart is a small reminder of our sacred connection to the world around us. Each piece is unique, with subtle variations in glaze and form that tell the story of its creation. A perfect, heartfelt gift for the nature-lover in your life.
• •Looking for a gift that speaks from the heart? ✨ These beautiful ceramic ornaments from Clay Fossils are handmade with love and feature uplifting messages to brighten anyone's day. We love their earthy, artisanal feel. Find your perfect message in our shop! #HandmadeWithLove #ClayFossils #ArtisanGifts #ShopSmall
• •New Arrivals: Unique, Heartfelt Gifts from Clay Fossils
• •At Clay Fossils, we believe in the magic of the handmade. Our nature-inspired ceramic gifts are crafted one at a time, ensuring every piece has its own unique soul. Partner with us to offer your customers affordable, meaningful artwork that celebrates positivity and authenticity.
• •From our small home studio to your hands, this piece was crafted with intention and care. Susan's designs draw from the wonder of the natural world, aiming to create a small token of positivity you can cherish for years. Thank you for supporting handmade art.