Tono de Marca

aspirational and professional, blending expertise and high-end service with an approachable and inspiring narrative. It is confident, showcases high skill and success, has a motivational undercurrent, and an educational feel.

Valores de Marca

• •Mastery and Expertise
• •Discipline and Precision
• •Entrepreneurship and Ambition
• •Personalized Experience
• •Community and Mentorship

Mejores Prácticas

• •Lead with a Professional & Aspirational Voice: All copy should reflect expertise and success. Use strong, confident language and avoid overly casual slang to maintain a high-end feel.
• •Weave in the Brand Story: Regularly and subtly incorporate elements of Claudio's unique journey from military to master barber to reinforce brand values of discipline and passion.
• •Highlight High-Profile Associations: Mentioning celebrity clients, brand collaborations, and work with athletes adds credibility and reinforces the aspirational quality of the brand.
• •Emphasize the "Bespoke" Experience: Frame services not as simple haircuts, but as personalized, tailored experiences. Use words like "custom," "tailored," "signature," and "bespoke."
• •Balance Service Promotion with Value-Driven Content: Mix promotional posts with content that provides value, such as tutorials, grooming tips, or motivational insights. This positions the brand as a knowledgeable and generous industry leader.

Percepción Social

Claudio Ferreira is perceived as a high-caliber barber and a successful entrepreneur, an industry authority trusted by celebrities and major brands. His personal story creates an inspiring and relatable image. He is seen as a master of his craft, capable of delivering transformative results, and a purveyor of quality grooming products.

Ejemplos de Copy

• •Precision in every line, style in every cut. It's not just a haircut; it's a signature look, tailored for you. Ready for your transformation? Book your appointment via the link in our bio. #ClaudioTheBarber #MasterBarber #BespokeGrooming
• •From the disciplined life of the Canadian military to the creative artistry of a master barber, Claudio Ferreira's journey is one of passion and precision. Founder of the renowned Fade Room and the Ferreira Signature Line, Claudio provides more than a service he offers a bespoke grooming experience built on expertise and a dedication to craft.
• •The secret to a champion's look? It's in the details and the products. Trusted by professionals and athletes, the Ferreira Signature Line is crafted for those who demand the best. Elevate your grooming routine. Shop the collection now.
• •Ever wonder how to achieve that perfect fade? I'm breaking down the techniques I've used on clients from the UFC to the NBA. It’s all about discipline, the right tools, and a passion for the craft. Let's get to work. #BarberTutorial #HaircuttingTechniques #ClaudioFerreira
• •Excited to partner with [Brand Name]. Our shared commitment to excellence and style makes this a perfect fit. Stay tuned for what we have in store. #BrandPartnership #ClaudioFerreira #Excellence