Tono de Marca

Passionate, educational, and forward-thinking; scientific yet accessible; authoritative yet approachable, with an informal and engaging social media presence.

Valores de Marca

• •Sustainability
• •Innovation
• •Animal Welfare & Health
• •Transparency and Education

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core values of sustainability and innovation. Start with the mission, not just the ingredient, to engage consumers on an emotional level.
• •Educate, Don't Just Sell: Use a clear and accessible educational tone in all communications. Break down the science of insect protein and the circular economy to build trust and overcome skepticism.
• •Embrace the "Pioneer" Identity: Use forward-thinking and optimistic language. Position the brand and its customers as leaders in a new movement towards more responsible pet ownership.
• •Balance Science with Emotion: While the scientific backing is a key selling point, always bring it back to the love for pets. Use visuals and stories of happy, healthy dogs to create an emotional connection.
• •Be Consistent Across Platforms, but Adapt the Format: Maintain the core message and tone, but tailor the delivery for each social media channel. Use visually engaging formats like infographics and short videos for Instagram and TikTok, while allowing for more detailed explanations on the website and Facebook.

Percepción Social

Perceived as a positive and innovative solution by environmentally conscious consumers and pet owners with allergies, creating a premium image. However, some public skepticism exists due to the unconventional ingredient, which the brand addresses through educational efforts and positive social media content.

Ejemplos de Copy

• •Feed the Future. Nourish Your Pet. Your dog's health and the planet's future are interconnected. With Circular Pet, you're choosing a revolutionary, insect-based protein that's as nutritious and delicious as it is sustainable. Join the food revolution.
• •The Allergy-Friendly Food That's Also Planet-Friendly. Tired of trying to find a food that doesn't upset your dog's sensitive stomach? Our black soldier fly protein is a natural, hypoallergenic solution that's easy to digest. Give your pet relief and the planet a break.
• •Whats the Buzz About? It's about a smarter, more sustainable way to feed our best friends. Circular Pet uses the power of insect protein to create a complete and balanced meal that reduces your pet's carbon pawprint. Healthy for them, better for everyone.
• •Close the Loop. Open a Bag of Goodness. We believe in a world without waste. Our insect protein is raised on upcycled fruits and veggies, turning potential waste into premium nutrition. It's the circular economy in a kibble.
• •The Ultimate Superfood for Your Super Pet. Packed with protein, healthy fats, and essential nutrients, our insect-based food is the super-powered meal your dog deserves. Fuel their adventures and support a healthier planet with every bite.