Tono de Marca

aspirational, confident, and educational

Valores de Marca

• •Quality and Purity
• •Empowerment and Self-Expression
• •Durability and Longevity
• •Authenticity

Mejores Prácticas

• •Lead with Purpose: Always begin with the "why" behind the product. It’s not just about hair; it’s about confidence, self-expression, and wearing a crown. Frame your messaging around these emotional benefits before detailing product features.
• •Educate to Build Trust: Use your copy to inform your audience about the advantages of raw hair. This not only builds trust but also positions your brand as an industry expert.
• •Use Powerful and Confident Language: Employ strong, declarative sentences. Avoid weak or hesitant phrasing. Words and phrases like "We guarantee," "The finest," and "Unmatched quality" reinforce the premium nature of your brand.
• •Amplify Authentic Voices: Showcase your satisfied customers and partner stylists. Use their genuine testimonials and reviews in your marketing to build social proof and enhance relatability.
• •Maintain Visual and Verbal Consistency: Ensure your aspirational and confident tone is reflected in both your written content and your visual branding. High-quality imagery is essential for a premium brand and should be consistent across your website and social media platforms.

Percepción Social

Positive customer feedback, influencer endorsement, strong target audience connection, and a premium perception.

Ejemplos de Copy

• •Your Crown, Your Statement. Transform your presence with more than just a new hairstyle. Cinyola's 100% raw hair is a symbol of your unique beauty and strength. Unprocessed, tangle-free, and designed to last. Wear it with unwavering confidence.
• •The Last Hair You'll Need to Buy for Years. Are you tired of hair extensions that don't stand the test of time? Our raw hair bundles are an investment in lasting beauty. With a lifespan 6X longer than processed alternatives, you can style, color, and restyle without compromising on that day-one quality.
• •From Donor to Crown: The Unwavering Purity of Cinyola Hair. We travel over 100,000 miles annually to hand-select the finest raw hair from single donors. Our process involves no chemicals, no synthetics, and no compromises—just pure, authentic hair that allows your natural beauty to shine.
• •Stylist-Approved. Client-Adored. Leading stylists trust Cinyola for its exceptional quality and versatility. Our raw hair lifts effortlessly, holds color beautifully, and remains tangle-free, guaranteeing a flawless result every time. Offer your clients the luxury they deserve.
• •Stop Hiding. Start Expressing. Your hair is a canvas for your creativity. Cinyola's raw hair extensions provide the freedom to bring any look to life. Transition from beachy waves to sleek, straight styles with hair that is as dynamic and versatile as you are.