Tono de Marca

Artistic & Creative, Joyful & Whimsical, Elegant & High-Quality, Passionate & Personal, Confident & Bold

Valores de Marca

• •Craftsmanship & Artisanal Excellence
• •Originality & Uniqueness
• •Quality & Durability
• •Heritage & Tradition
• •Joy & Self-Expression
• •Family
• •Responsible Production

Mejores Prácticas

• •Emphasize "Handmade" and "Artisanal": Always highlight the human touch, the skill involved, and the unique nature of each piece stemming from the handmade process.
• •Use Vivid and Evocative Language for Colors and Designs: Words like "vibrant," "enchanting," "bold," "playful," and "poetic" can capture the essence of the jewelry.
• •Incorporate the Brand Story and Heritage: Weave in elements of the family history, the French origin (Rennes), the unique Emaline material, and the "Entreprise du Patrimoine Vivant" recognition to build authenticity and trust.
• •Speak to Individuality and Joy: Frame the jewelry as a means of self-expression, a way to add joy and confidence to the wearer's life. Encourage boldness.
• •Maintain a Tone of Approachable Elegance: While highlighting the high-quality and artistic nature, ensure the language remains warm, inviting, and personal, reflecting the passion behind the brand.

Percepción Social

Highly Regarded for Artistry, Associated with Quality & Uniqueness, French Elegance & Charm, Collector's Items, Positive Customer Experience, Loved for Color & Boldness

Ejemplos de Copy

• •Headline: Bloom Boldly. Our Anemone Ring: Handcrafted joy for your everyday. Body: "More than just a ring, it's a whisper of Parisian artistry and a burst of vibrant color. Each Anemone is meticulously handmade in our French workshop, a unique piece of wearable art designed to make you smile. Discover the Ciléa difference. #CileaBijoux #HandmadeInFrance #ArtisanJewelry"
• •Headline: The Art of French Craftsmanship, The Joy of Ciléa. Body: "Since 1992, we've been transforming unique Emaline resin into timeless treasures. Each piece tells a story of passion, heritage, and the vibrant spirit of Ciléa. Adorn yourself with a touch of magic. #CileaParis #LivingHeritage #UniqueJewelry"
• •Headline: Dare to be different. Express your unique style with Ciléa. Body: "Our jewelry isn't for blending in; it's for standing out. Bold, colorful, and always original – just like you. Handcrafted with love in Rennes, France. What will your Ciléa piece say about you? #LadyCilea #StatementJewelry #FrenchDesign"
• •Headline: From Our Hands to Yours: A Legacy of Color. Body: "Step into the enchanting world of Ciléa Bijoux. Every swirl of color, every delicate petal is a testament to generations of French savoir-faire. Lightweight, durable, and utterly captivating. Experience jewelry that feels as good as it looks. #HandmadeJewelry #ColorfulAdornments #FamilyCrafted"
• •Headline: More Than an Accessory, It's a Ciléa. Body: "Invest in wearable art that sparks joy and lasts a lifetime. Our made-to-order pieces ensure responsible creation and unparalleled uniqueness. Join the club of radiant women who choose Ciléa. #CileaBijoux #TimelessDesign #MadeWithPassion"