Tono de Marca

Authentic, Educational, Quality-focused, Refined

Valores de Marca

• •Authenticity
• •Quality
• •Culture & Tradition
• •Education
• •Customer Experience

Mejores Prácticas

• •Emphasize the direct sourcing from Japan to maintain authenticity.
• •Highlight the quality and craftsmanship of both the teas and ceramics.
• •Incorporate educational content about Japanese tea culture and preparation methods.
• •Maintain a refined and respectful tone when discussing traditions and ceremonies.
• •Showcase the brand's commitment to providing an 'authentic, yet modern tea experience.'

Percepción Social

Emerging specialist retailer, culturally engaged, knowledgeable and trustworthy, genuine ambassador of Japanese tea culture

Ejemplos de Copy

• •Discover the art of Japanese tea with our ceremonial-grade matcha, sourced directly from trusted producers in Japan.
• •Explore our exquisite collection of handmade Mino-Yaki ceramics, each piece reflecting centuries of Japanese craftsmanship.
• •Learn the secrets of preparing the perfect cup of Sencha Asamushi with our detailed guide and high-quality Saemidori tea leaves.
• •Partner with Ciaba to offer your customers an authentic Japanese tea experience. We provide training and menu consultation for B2B clients.
• •Immerse yourself in the rich traditions of the Japanese tea ceremony with our authentic tea accessories and informative blog.