Tono de Marca

Calm, appreciative, creatively encouraging, gentle, and inspiring. Not sales-driven, but focused on beauty, quality, and the joy of making.

Valores de Marca

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Timeless Aesthetics
• •Mindfulness & Joy

Mejores Prácticas

• •Lead with Inspiration, Not with a Hard Sell: Always frame your products as tools for creativity and beauty. Instead of "Buy Now," use phrases like "Begin Your Creation" or "Explore the Collection.
• •Use Evocative and Sensory Language: Words like "timeless," "serene," "vibrant," "texture," and "beauty" reinforce the brand's artistic and quality-focused values. Describe how the fabrics feel and the stories the patterns tell.
• •Ask Open-Ended Questions: Encourage a sense of community and shared creativity by asking your audience what they would make or how a design makes them feel. This fosters engagement that is aligned with the brand's collaborative spirit.
• •Maintain a Consistent Visual Aesthetic: The calm, clean, and beautiful imagery is central to the brand's tone. Ensure that all photos and videos on social media and the website are high-quality and reflect the timeless, artistic feel of the products.
• •Tell the Story Behind the Product: When showcasing a textile or a handmade item, share a small detail about its origin, the pattern's meaning, or the craftsmanship involved. This adds depth and reinforces the value of authenticity and curation that defines ChristinaMarlenes.

Percepción Social

A specialized, high-quality supplier for a niche audience of crafters and textile lovers. Perceived as an authentic, curated 'hidden gem' rather than a mainstream brand, valued by a small, dedicated community.

Ejemplos de Copy

• •Introducing the 'Asanoha Rosa' pattern. Each line tells a story of timeless Japanese tradition, ready to be woven into your next creation. Imagine a custom cushion or a unique tote bag brought to life with this beautiful fabric. What does this pattern inspire you to make? #ChristinaMarlenes #JapaneseTextiles #FabricLove #DIYInspiration #SewingProjects
• •Find your moment of calm. Our curated collection of Japanese textiles is more than just fabric—it's an invitation to create. Discover patterns that spark joy and quality that honors your craftsmanship. Start your next project with a piece of timeless beauty. Shop the collection now at christinamarlenes.dk.
• •Craft your own corner of tranquility. With our complete DIY kit, you can create a beautiful, fabric-covered box, perfect for holding your most cherished keepsakes. We provide the finest pre-cut materials and a step-by-step video guide—you provide the creativity. Experience the quiet satisfaction of making something truly special with your own hands.
• •Where Creativity and Timeless Design Meet. Explore our handpicked selection of Japanese textiles and artisanal goods, curated to inspire your next masterpiece. Welcome to ChristinaMarlenes.
• •A Touch of Japanese Beauty for Your Weekend Project ✨ Hello [Name], this week we’re inspired by the simple elegance of Japanese design. Whether you’re planning a new sewing project or simply looking for fresh creative ideas, discover our latest collection of exquisite textiles designed to bring your vision to life...