Tono de Marca

sincere, educational, and serene

Valores de Marca

• •Authenticity and Craftsmanship
• •Cultural Appreciation
• •Beauty in Daily Life
• •Sustainability
• •Customer-Centricity

Mejores Prácticas

• •Always Weave in the Story: Whether it's the story of the founders, the history of a product, or the meaning of a design, storytelling is central to the brand. Use it to add depth and value beyond the physical item.
• •Use Educative and Respectful Language: Frame the copy as an invitation to learn and appreciate. Use Japanese terms like tenugui, furoshiki, and shitsurai (with brief explanations) to reinforce authenticity and educate the audience.
• •Focus on Sensory and Mindful Benefits: Instead of just listing features, describe the experience. Use words like "serene," "beautiful," "mindful," "artistry," and "seasonal rhythm" to connect with the customer's desire for a more aesthetic and meaningful life.
• •Highlight Authenticity and Origin: Consistently mention "Made in Japan," "hand-dyed," and "traditional techniques." This is a key differentiator and a core value that justifies the premium nature of the products.
• •Maintain a Calm and Personal Tone: Write as Masa and Junko would speak—with sincerity, passion, and warmth. Avoid aggressive sales tactics or generic marketing language. The tone should feel like a personal recommendation from a trusted friend who is an expert in their field.

Percepción Social

Perceived as a niche authority and trustworthy source for authentic, high-quality Japanese textiles, presenting itself as a personal, passion-driven boutique brand.

Ejemplos de Copy

• •Welcome the new season into your home. This tenugui is hand-dyed by artisans in Japan, featuring the delicate plum blossom—a symbol of hope and perseverance. More than just a towel, it's a piece of art to be lived with. Hang it as a tapestry or use it to wrap a special gift. Discover the art of Japanese textiles. #ChidoriJapan #Tenugui #JapaneseCraft
• •Tradition for Today. Beauty for Everyday. Explore authentic Japanese tenugui, furoshiki, and washi paper crafts, personally selected to bring seasonal artistry into your life. Shipped with care from the Netherlands to you.
• •The Sustainable Art of Japanese Gift Wrapping 🎁
• •Tired of disposable gift wrap? Discover furoshiki, the beautiful and reusable Japanese wrapping cloth. Our collection, imported directly from Japan, offers stunning designs that make your gift—and the wrapping—a treasure. Shop now for a more mindful way to give.
• •Crafted from durable, high-quality cotton, this 70cm furoshiki cloth is a testament to functional beauty. Its versatile size is perfect for wrapping anything from a book to a bottle of wine, or for knotting into a unique, eco-friendly bag. The pattern depicts chidori birds flying over waves, a traditional Japanese motif representing the ability to overcome life's challenges. Embrace a beautiful tradition. Made in Japan.