Tono de Marca

Artistic & Evocative, Authentic & Rooted, Appreciative & Respectful, Conscious & Mindful, Warm & Personal

Valores de Marca

• •Artisanship & Craftsmanship
• •Cultural Heritage
• •Authenticity
• •Empowerment of Artisans
• •Individuality & Self-Expression
• •Conscious Consumption/Slow Fashion

Mejores Prácticas

• •Embrace Storytelling: Every product, every collection has a story, often linked to the craft, the artisans, or the inspiration behind the design. Weave these narratives into product descriptions, social media captions, and blog posts.
• •Use Sensory and Evocative Language: Appeal to the senses. Describe the feel of the fabric (e.g., "soft as a whisper," "crisp linen"), the richness of the colors (e.g., "earthy ochre," "indigo depths"), and the intricacy of the designs (e.g., "delicate floral jaal," "bold geometric motifs").
• •Highlight Authenticity and Craftsmanship: Consistently mention the handcrafted nature of the products, the traditional techniques used (e.g., "ajrakh," "sanganeri block print," "handloom"), and the skill of the artisans. This reinforces the brand's core value.
• •Maintain a Tone of Warmth and Respect: Whether addressing customers, talking about artisans, or describing cultural heritage, the language should always be respectful, appreciative, and warm. Avoid overly casual slang or a purely transactional tone.
• •Connect to Deeper Values: Subtly link the products to broader values like conscious consumption, preserving heritage, celebrating individuality, and the beauty of slow fashion. This elevates the brand beyond just selling clothes.

Percepción Social

Unique & Distinctive, High Quality & Artistic, Ethically Minded (to some extent), Culturally Rich, Aspirational yet Accessible

Ejemplos de Copy

• •Drape yourself in a story whispered by ancient looms. Our 'Mehraab' saree, hand-block printed by master artisans, carries the soul of Rajasthan in every intricate motif. Crafted from breathable mulmul, it’s a timeless embrace of heritage and grace.
• •Where tradition dances with contemporary design. ✨ Introducing the 'Vasant' Kurta, a symphony of nature-inspired prints on soft, handwoven cotton. Each piece, a testament to the hands that made it. Discover the art of slow living. #Chidiyaa #HandcraftedWithLove #ArtisanMade #IndianTextiles
• •Unveiling 'The Weaver's Tale' - Our Newest Collection. Dear [Customer Name], Journey with us into 'The Weaver's Tale,' our latest collection that celebrates the timeless artistry of India's master weavers. Each thread tells a story of dedication, each pattern a reflection of our rich cultural tapestry. Feel the magic of handcrafted elegance.
• •Chidiyaa was born from a love for India's vibrant crafts and a desire to bring the stories of our artisans to the world. We believe in fashion that is not just beautiful, but also conscious and kind – to the planet, and to the hands that shape it. Every Chidiyaa piece is a little piece of heritage, lovingly made.
• •Cherish the Craft. Embrace the Savings. Discover handcrafted treasures with [X]% off, for a limited time. Wear your story.