Tono de Marca

Aspirational and Effortlessly Chic, sophisticated, friendly yet refined, conveying elegance, confidence, and relaxed luxury.

Valores de Marca

• •Effortless Elegance
• •Adventure and Travel
• •Confidence and Femininity
• •Simplicity and Versatility

Mejores Prácticas

• •Use Aspirational Language: Employ words and phrases that evoke feelings of escape, elegance, and confidence. Focus on the lifestyle and feeling the clothes provide, not just the product features.
• •Maintain a Consistent Visual Story: Ensure all imagery—from website photos to social media posts—aligns with the 'effortlessly chic' and travel-centric aesthetic. Cohesive visuals reinforce the brand's values wordlessly.
• •Prioritize an Elegant and Clean Vocabulary: Avoid slang, overly casual acronyms, or aggressive sales language. Keep the copy refined and straightforward, mirroring the brand's 'Chic And Easy' name.
• •Engage with a Gracious and Professional Voice: When responding to comments and inquiries on social media, maintain a helpful, polite, and professional tone. This helps build trust and aligns with the sophisticated brand image, which is crucial given the mixed online reviews.
• •Tell a Story: In product descriptions and social posts, frame the clothing within a narrative. Describe the ideal setting or occasion for the piece to help the customer visualize themselves living the brand's aspirational lifestyle.

Percepción Social

Perceived as a niche boutique specializing in vacation and boho-chic aesthetics with positive engagement on styling. However, there's mixed to negative perception regarding customer service and returns, potentially due to brand confusion with similar names. Also has a local following in Italy.

Ejemplos de Copy

• •Some streets are paved with history. Walk them with effortless grace. Our new collection is made for the moments you’ll always remember. #ChicAndEasy #TravelInStyle #ResortWear
• •SIMPLICITY IS THE ULTIMATE SOPHISTICATION. Explore our curated selection of timeless linen essentials.
• •Your next great escape is just an outfit away.
• •Crafted from a lightweight, breathable fabric, this dress moves with you, ensuring comfort from a sun-drenched brunch to an evening stroll along the coast. The adjustable wrap silhouette flatters every figure, creating a look that is both timeless and effortlessly chic.
• •One shirt, endless possibilities. ✨ From beach cover-up to city chic. #VersatileFashion #BohoStyle #CapsuleWardrobe