Tono de Marca

Passionate, Authentic, Personal & Friendly, Quality-Focused, Community-Oriented

Valores de Marca

• •Authenticity: Offering genuine Italian products and experiences, directly sourced from Italy, often from small, family-run businesses.
• •Quality over Quantity: Prioritizing excellence and carefully selected items over a vast, impersonal inventory.
• •Passion: A deep love for Italian culinary traditions and a desire to share this with others.
• •Personal Connection & Storytelling: Sharing the stories behind the products and producers, and fostering relationships with customers.
• •Supporting Small Producers: A commitment to working with and promoting small, artisanal Italian suppliers.
• •Customer Experience: Ensuring customers feel welcomed and valued, whether online, in-store, or through catering and workshops.

Mejores Prácticas

• •Embrace Storytelling: Share the "why" behind products – who made them, where they come from, Chiara's connection to them. This reinforces authenticity and personal connection.
• •Use Warm & Inviting Language: Employ words like "passion," "love," "authentic," "homemade," "discover," "share," "welcome." Keep the tone friendly and approachable, like talking to a friend about good food.
• •Highlight Quality & Sourcing: Consistently mention the Italian origin, the small producers, and the careful selection process. This builds trust and emphasizes the value of the products.
• •Incorporate Chiara’s Voice: Write as if Chiara is speaking, using "I" and "we" where appropriate. This maintains the personal touch and passion that defines the brand. ("The principles of my work, which is my life's passion..." from the website is a good example).
• •Engage the Senses: Describe the taste, aroma, and texture of the food. Use vivid language that makes customers imagine they are experiencing the products, creating desire and anticipation.

Percepción Social

Customers perceive Chiara's Food as a go-to destination for authentic, high-quality Italian (especially Sicilian) delicacies in Amsterdam and the Netherlands. Chiara herself is seen as passionate, knowledgeable, and genuinely committed to her products and customers. The physical store, "La Bottega," is viewed as a charming and welcoming spot, a "true paradise for lovers of Mediterranean flavors." The brand is trusted for its careful selection of products from small Italian artisans. The workshops and events are seen as fun, engaging, and a good way to learn about Italian food culture. There is a strong appreciation for the personal touch, including handwritten notes with orders and responsive customer service.

Ejemplos de Copy

• •Instagram Post (New Product Arrival): Just unpacked! ✨ Freshly arrived from a small family farm in Sicily, these sun-dried tomatoes are bursting with Mediterranean sunshine. Chiara personally visited Nonna Maria to bring you this authentic taste of Italy. Swipe to see their story! 👉 Limited stock – bring a piece of Sicily to your table. #ChiarasFood #LaBottega #AuthenticItalian #SicilianFlavours #FromGoodPeopleToGoodPeople #AmsterdamFood
• •Website Banner (Promoting Workshops): Roll Up Your Sleeves & Taste Italy! 🍝 Join Chiara for a hands-on pasta workshop. Learn traditional techniques, share stories, and enjoy a delicious meal together. More than just a class, it's a taste of la dolce vita! Book your spot – experiences fill up fast! [Inspired by 8, 34]
• •Facebook Ad (Catering Services): Planning an event? Let Chiara's Food bring the heart of Italy to your celebration. Authentic dishes, quality ingredients sourced from our trusted Italian producers, and Chiara's personal touch to make your gathering unforgettable. From intimate dinners to corporate events, taste the passion. Get a quote today!
• •Email Newsletter Subject Line: A Sicilian Hug in a Box + Chiara’s Latest Finds!
• •Product Description (e.g., Olive Oil): From Paolo's centuries-old olive groves in Tuscany, this single-estate extra virgin olive oil is a true gem. We met Paolo on our last trip (ask Chiara to tell you the story!) and were captivated by his dedication to quality. Cold-pressed, unfiltered, and full of character – perfect for drizzling, dipping, and transforming your everyday meals into an Italian feast. Taste the tradition. #SupportSmallProducers