Tono de Marca

aspirational, supportive, and professional

Valores de Marca

• •Community
• •Quality and Performance
• •Passion for the Equestrian Lifestyle
• •Inclusivity

Mejores Prácticas

• •Always Lead with "Why": Start with the shared passion for riding. Every piece of copy, whether about a product or a community post, should connect back to the core values of community, support, and success.
• •Use "We" and "You" to Foster Community: Write as if speaking directly to a fellow club member. Use "we" to talk about the brand and its community, and "you" to address the customer directly, making them feel seen and included.
• •Balance Aspirational with Attainable: While using high-quality, aspirational imagery, ensure the language remains supportive and encouraging. Avoid elitist or exclusionary terms. The goal is to inspire, not intimidate.
• •Highlight Technical Details with Rider Benefits: When describing products, translate technical features into tangible benefits for the rider. Instead of just "moisture-wicking fabric," say "Stay cool and focused during the most demanding training sessions."
• •Amplify the Community's Voice: Consistently feature user-generated content, testimonials, and stories. This authentically reinforces the "Share. Support. Succeed." motto and proves that the brand is living its values. When sharing, tag the users and celebrate their specific achievements.

Percepción Social

For its target audience, the brand is perceived positively as a provider of stylish, high-quality riding gear, with an appreciative community that values its aesthetic and supportive messaging. There is a potential challenge with name similarity to other local equestrian entities.

Ejemplos de Copy

• •Engineered for the ambitious rider. Our new Ascent Base Layer moves with you, supports you, and empowers you. Because your gear should work as hard as you do. Welcome to the next level. #CheshireRidingClub #EquestrianPerformance
• •It's more than a sport, it's a community. At Cheshire Riding Club, we celebrate every ride, every goal, and every rider. Share your journey with us. #ShareSupportSucceed
• •Designed by Riders, For Riders. Experience the difference of technical apparel crafted with passion, precision, and a deep understanding of what you need in the saddle.
• •Your Best Ride Yet. This week, we're inspired by riders like you who are pushing their limits. Read our new blog post on '5 Ways to Build Confidence in the Arena' and show us your progress using #CRCRider.
• •From early morning schooling to late afternoon hacks, our Flex-Fit Riding Leggings offer unparalleled comfort and durability. With a non-slip silicone grip and four-way stretch fabric, you can focus on what truly matters: the connection with your horse.