Tono de Marca

Sophisticatedly Warm & Inviting

Valores de Marca

• •Connection & Togetherness
• •Quality & Craftsmanship
• •Accessible Sophistication
• •Mindful Enjoyment
• •Simplicity

Mejores Prácticas

• •Lead with "Friendship" and "Connection": Always frame the narrative around sharing and togetherness. Use words like "share," "connect," "together," "moments," and, of course, "friends" or "cher ami" to reinforce the core value.
• •Use Evocative, Sensory Language: Describe the drinking experience. Instead of just "tastes good," use phrases like "a harmony of sweet and sour," "a soft, velvety texture," or "a bright, fruity flavor with a gentle kick."
• •Maintain an Elegant & Uncluttered Voice: Keep the language refined and simple. Avoid slang, overly casual phrasing, or loud, sales-y exhortations. The copy should feel as clean and sophisticated as the bottle design.
• •Balance Dutch and English (Strategically): While the core audience may be Dutch-speaking, using elegant English phrases (like "Your Cherry Nectar" or cocktail names) on social media can enhance the brand's sophisticated, cosmopolitan feel. Ensure consistency based on the chosen platform and target audience.
• •Educate Through Sophistication: When presenting recipes or serving suggestions, frame them as effortless ways to elevate an occasion. The goal is to empower the customer to create their own "fine moments," making them feel like a graceful host, rather than just a consumer following instructions.

Percepción Social

niche, premium, and aesthetically pleasing non-alcoholic alternative

Ejemplos de Copy

• •Some moments are too good not to share. The perfect balance of sweet cherry and zesty lemon, our Ami Sour is made for two. Tag your "cher ami" you'd share this with. #CherAmiDrinks #MomentsToShare #AmiSour
• •Headline: Welcome to Your Moment. Sub-headline: CHER AMI is more than an aperitif. It's an invitation to pause, connect, and savor the occasion. Crafted with passion, shared with love.
• •Headline: The Art of the Aperitif, Alcohol-Free. Body: Why should celebration have an ABV? With its rich Amarena cherry heart, CHER AMI is the perfect, sophisticated base for your favorite cocktails. Elevate your evenings, cherish the conversation, and wake up fresh. Discover our recipes. Call to Action: Shop Now
• •CHER AMI is a beautifully crafted non-alcoholic aperitif from the heart of Belgium. Centered on the rich, complex flavor of the Amarena cherry with a hint of almond, it offers a perfect harmony of sweet and sour. Ideal for a refreshing "Ami Spritz" or a classic "Ami Sour," it's the uncomplicated way to add a touch of sophistication to any gathering. For life's finest moments, shared with your dearest friends.
• •Subject: An invitation for you & your friends | Inside: Our Ami Mule recipe