Tono de Marca

Promotional, urgent, value-driven, direct, informal, and energetic, creating excitement and FOMO (Fear Of Missing Out) around sales events.

Valores de Marca

• •Accessibility
• •Value
• •Convenience
• •Trend-Consciousness

Mejores Prácticas

• •Always place the savings front and center. Use phrases like "Up to 90% Off," "Save ", or "Outlet Price" in headlines and opening lines.
• •Incorporate time-sensitive language to encourage immediate action. Use phrases like "Limited Time," "While Supplies Last," "Sale Ends Soon," and "Don't Wait."
• •Continuously mention the popular brands available (e.g., Nike, Asics, Parajumpers). This is the primary driver of traffic and interest.
• •Avoid complex or aspirational language. The message is simple: branded clothing for cheap. The copy should reflect this with clear, scannable, and action-oriented text.
• •Ensure the copy matches the energetic, "haul"-focused style of the brand's TikTok videos. Use emojis, short sentences, and a conversational tone to appeal to a social media audience looking for quick deals.

Percepción Social

Perceived as a discount retailer or online outlet, primarily a destination for deals on well-known apparel brands rather than a brand with a unique story.

Ejemplos de Copy

• •Why pay full price? Get Nike, Lacoste, and more with up to 90% off. Shop the ChebakiaKorf sale now and upgrade your style for less.
• •Last chance for massive savings! From kids' hoodies to women's dresses, these prices won't last. Order before 5 PM for same-day shipping.
• •Get that "new clothes" feeling without the guilt. Our outlet is packed with deals on the brands you love. What will you find today?
• •We've dropped prices on hundreds of items from your favorite designers. This is your moment to save big. Limited stock available s —shop now or regret it later!
• •Your one-stop shop for family fashion at outlet prices. Discover amazing deals on clothing for everyone. Fast, affordable, and stylish.