Tono de Marca

Friendly, accessible, and trend-focused. The language is casual and upbeat, often employing emojis and popular slang to connect with a youthful, energetic voice, like a fashion-forward friend offering style advice.

Valores de Marca

• •Quality
• •Accessibility
• •Style and Trend-Awareness
• •Customer Connection
• •Entrepreneurial Spirit

Mejores Prácticas

• •Maintain a Friendly and Upbeat Tone: Always use positive and energetic language. Incorporate emojis where appropriate to add personality and connect with a younger demographic.
• •Focus on "The Look for Less": Emphasize trendiness and style at an accessible price point. Use phrases that suggest getting a high-fashion look without the high-end price tag.
• •Highlight Quality and Versatility: Especially for their signature bags and accessories, mention the quality of materials and the multiple ways an item can be styled. This builds trust and shows value.
• •Create a Sense of Urgency and Exclusivity: Use phrases like "limited stock," "selling fast," or "get it before it's gone" to encourage immediate purchases, especially for new arrivals and sale items.
• •Engage with Your Community: Ask questions in your captions, encourage user-generated content (e.g., "tag us in your #chasingportland outfits"), and respond to comments and messages in a timely and friendly manner to foster a sense of community around the brand.

Percepción Social

Very positive, especially from a wholesale perspective, where retailers see them as a reliable source of high-quality, in-demand products. For direct-to-consumer, the brand is perceived as a trendy and desirable boutique, current and in touch with its customer base, with a generally positive customer experience.

Ejemplos de Copy

• •Sunshine in a dress! ☀️ Our new floral mini has just dropped and we're obsessed. Perfect for weekend brunches or chasing sunsets. Tap to shop before it's gone! #newarrivals #summerdress #boutiquefashion #chasingportland
• •Treat yourself! ✨ Get an extra 20% off all sale items this weekend only. Your wardrobe will thank you. Use code: WEEKENDVIBES at checkout. Shop now: [Link]
• •Your Everyday Style Upgrade. Discover the latest trends and timeless pieces you'll wear on repeat.
• •3 ways to style our best-selling crossbody bag! Which look is your fave? 👇 #styletips #howtostyle #bagobsession #tiktokfashion
• •Meet your new go-to accessory. This versatile and stylish sling bag is crafted from high-quality vegan leather and features a spacious interior for all your essentials. The adjustable guitar strap adds a trendy touch to any outfit, taking you from day to night with ease. Effortlessly chic and endlessly practical, it’s the perfect companion for all your adventures.