Tono de Marca

Modern Heritage: Innovative, Tech-Savvy, Story-driven, Passionate, Premium, Quality-Focused, Contemporary, and Stylish.

Valores de Marca

• •Innovation
• •Craftsmanship and Heritage
• •Customer-Centricity
• •Quality and Durability
• •Ethical Practices

Mejores Prácticas

• •Lead with the 'Modern Heritage' Narrative: Always connect the product back to its roots in Indian craftsmanship while highlighting its contemporary appeal. Use phrases like 'reviving tradition,' 'heritage meets modern design,' and 'handcrafted for today.'
• •Emphasize Customization and Technology: Make the AR and personalization features a key part of the messaging. It’s a unique selling proposition that sets Chappers apart. Use active, empowering language like 'Design Your Own,' 'Become the Creator,' and 'Your Vision, Our Craft.'
• •Use Premium and Sensory Language: Elevate the perception of quality by using descriptive words. Instead of 'nice shoes,' use 'premium leather,' 'hand-stitched details,' 'soft foam insoles,' and 'exquisite craftsmanship.'
• •Maintain a Confident and Aspirational Tone: The voice should be that of a modern, stylish, and innovative brand. It is confident in its quality and its place in the market. This tone resonates with the target audience of the 'modern man' who values both style and substance.
• •Incorporate the Founder's Story: Periodically weave in elements of the brand's origin story. This adds a layer of authenticity and passion that builds a stronger emotional connection with the audience, making the brand more than just a footwear company.

Percepción Social

A brand that successfully blends traditional Indian aesthetics with modern comfort and style, recognized as a fast-growing player with high customer loyalty, celebrated for its unique customization feature and vibrant designs, and known for delivering a personalized experience.

Ejemplos de Copy

• •Tradition, but make it yours. Our latest Kolh is handcrafted with premium leather and designed by you. Choose your colors, add your initials, and wear a story on your feet. #Chappers #ModernHeritage #Handcrafted
• •Tired of the same old black and brown ethnic shoes? Design your own handcrafted leather footwear with Chappers. Over 10,000 combinations, delivered to your door in days. Shop now for 10% off your first custom pair.
• •Indian Craftsmanship. Global Style. From the heritage of Kolhapur to the streets of the world, our handcrafted leather footwear is made for the modern man. Customize your pair today.
• •Remember the comfort and style of your Chappers? We've been busy innovating. Since your last visit, we've added new styles, including our popular Belgian Loafers, and expanded our customization options. It’s time to create your next masterpiece. As a valued member of the Chappers family, here's a sneak peek at our new festive collection.
• •Where timeless European elegance meets Indian artisanal skill. Our Belgian Loafers are handcrafted from supple, genuine leather and feature a Flexi-Soft sole for unparalleled comfort. The croc-embossed finish adds a touch of modern luxury, making it the perfect shoe for both the boardroom and the bar. Customize the color and add your initials to make it unmistakably yours.