Tono de Marca

Artisanal & Passionate, Authentic & Local, Educational & Experiential, Sophisticated yet Welcoming, Sustainably Minded

Valores de Marca

• •Quality Craftsmanship
• •Local Connection & Heritage
• •Sustainability & Environmental Responsibility
• •Customer Experience & Education
• •Passion
• •Family & Community

Mejores Prácticas

• •Emphasize Craftsmanship & Quality: Always use language that reflects the artisanal nature of the products (e.g., "small-batch," "handcrafted," "meticulously distilled," "finest botanicals").
• •Highlight Local Roots & Heritage: Weave in the connection to Ceres, Geelong, and local sourcing to reinforce authenticity and community ties. Referencing the Goddess Ceres adds a unique storytelling element.
• •Showcase the Experience: Focus not just on the product, but on the immersive experiences offered (tours, masterclasses, the distillery ambiance). Use evocative language that invites participation.
• •Communicate Sustainability Efforts: Subtly integrate messages about eco-friendly practices to appeal to conscious consumers and reinforce brand values.
• •Maintain a Passionate yet Approachable Voice: Let the genuine enthusiasm for distilling shine through, while ensuring the language remains welcoming, informative, and not overly exclusive. Respond to customer interactions with warmth and personality.

Percepción Social

High-Quality Producer, Unique Destination, Knowledgeable & Friendly, Sustainable & Ethical, Authentic & Passionate

Ejemplos de Copy

• •Headline: Ceres Distilling Co: Where Ancient Grains Meet Modern Craft. Body: Inspired by the Roman Goddess of Harvest, we meticulously craft each small batch of our award-winning spirits. Discover the taste of Geelong's finest, born from passion and local heritage. #CeresDistilling #CraftSpirits #GeelongGin
• •Headline: More Than Just a Gin. It's an Experience. Body: Go behind the stills. Learn the art of distillation in our Gin Masterclass or create your own unique blend in our Spirit Lab. Book your journey into the heart of craft at Ceres Distilling Co. [Link] #GinExperience #DistilleryTour #MakeYourOwnGin
• •Headline: Sustainably Crafted, Exceptionally Sipped. Body: At Ceres Distilling Co., passion for spirits meets respect for the planet. Our solar-powered distillery and water recycling mean every delicious drop is crafted with a conscience. Taste the difference commitment makes. #SustainableSpirits #EcoFriendlyDistillery #CeresValues
• •Headline: From Our Family to Yours: The Spirit of Geelong. Body: As a family-owned distillery, we pour our hearts into every bottle. Join us at our Grovedale home for a taste of locally sourced botanicals and true Aussie craftsmanship. Cheers to community! #FamilyOwned #SupportLocalGeelong #CeresCommunity
• •Headline: Award-Winning Taste, Rooted in Tradition. Body: Ceres Distilling Co. – proudly crafting spirits that honor our agricultural namesake and delight the modern palate. Explore our range of gins and whiskies, and discover your new favourite. [Link to Shop] #AwardWinningGin #CraftWhisky #TasteOfCeres